Brand Tone

Community-Centric, Reliable, and Convenient

Brand Values

• •Community Support
• •Comprehensive Service & Convenience
• •Support for Local Producers
• •Quality & Freshness

Best Practices

• •Always Lead with "Community": In any external communication, from a simple ad to a website update, frame the message around its benefit to the local community. Use words like "your," "neighbor," "local," and "hometown."
• •Emphasize the "One-Stop-Shop" Advantage: Consistently remind customers of the unique convenience offered. Group services together in copy (e.g., "Fill your tank and your pantry") to reinforce this core value.
• •Use a Clear and Direct Tone: Avoid corporate jargon or overly creative language. The brand's strength is its reliability and straightforwardness. The copy should be simple, clear, and helpful.
• •Spotlight Local First: When promoting products, give priority to those sourced locally. This strengthens the community value and provides a unique selling proposition that larger chain stores cannot match.
• •Maintain a Neighborly Voice: Write as if you are speaking to a neighbor over the fence. The tone should be warm, approachable, and genuinely helpful, reflecting the positive social perception of the store's staff.

Social Perception

Essential Community Hub, Convenient & Well-Stocked, Friendly & Helpful

Copy Examples

• •Fuel up, stock up, and grab dinner. Everything you need, right here in the heart of Solsqua. Village Foods: Your community one-stop-shop.
• •Exploring the Shuswap? Don't miss the stop that has it all. From local snacks and fresh produce to gas and spirits, Village Foods in Solsqua is your convenient pit stop for every adventure.
• •Taste the best of the Shuswap. We're proud to carry products from local farmers and artisans. Supporting our community never tasted so good.
• •For decades, we've been more than just a store; we're a cornerstone of the Solsqua community. We're the familiar faces you see every week, the convenient stop on your way home, and your proud local grocer. At Village Foods, we're here for you.
• •Want to be a vital part of the Solsqua community? Village Foods is looking for team members who value service and local connection. Join the cornerstone of our town.