Brand Tone

helpful, modern, and slightly playful

Brand Values

• •Hygiene and Cleanliness
• •Convenience and Modernity
• •Environmental Responsibility
• •Customer Satisfaction

Best Practices

• •Embrace Playful Professionalism: Use clever puns and lighthearted phrases like "happy bums" and "hygiene heroes" to make the topic approachable, but always back it up with professional, clear information about the product's quality, features, and benefits.
• •Focus on Education and Destigmatization: Acknowledge that bidets may be new to many customers. Use an encouraging and informative tone. Create content (infographics, blog posts, FAQs) that answers questions directly and makes people feel comfortable learning.
• •Lead with the "Why": Center the copy around the core benefits —superior cleanliness, environmental responsibility, and on-the-go convenience. Frame the product not just as a gadget, but as an upgrade to a modern, healthier lifestyle.
• •Leverage Customer Testimonials: Let satisfied customers do the talking. Feature reviews that highlight the "I can't believe I waited this long" feeling. This builds social proof and reinforces the brand's value from a user's perspective.
• •Stay Consistent Across All Channels: Ensure that the helpful, modern, and playful voice is consistent everywhere, from the website and product descriptions to email marketing and social media interactions. This builds a strong, recognizable brand personality.

Social Perception

The general perception of VIKKEN® among its customers is positive. Users who have purchased the product often become converts, expressing that they "can't live without" their portable bidet, especially when traveling. They value its power and compact design. The main criticism found relates to the water capacity, with some users wishing it were larger. The brand is perceived as a practical solution for a modern hygiene need, successfully tapping into a market of existing bidet users who want a portable option and new users curious about a better clean.

Copy Examples

• •Ditch the Dry Age. Welcome to a Better Clean. You wouldn't clean your dishes with a dry paper towel, right? It's time your backside got the same respect. The VIKKEN® Go+™ delivers a fresh, just-showered feeling anytime, anywhere. Your butt will thank you.
• •Travel Often? Never Leave Your Best Clean Behind. From airport layovers to backcountry trails, the VIKKEN® portable bidet is the travel companion you never knew you needed. Compact, powerful, and USB-rechargeable, it’s first-class hygiene that fits in your carry-on.
• •Join the Happy Butt Club. There’s a secret society of people walking around feeling fresh, confident, and unbelievably clean. The password? VIKKEN®. Upgrade your bathroom routine and find out what you've been missing.
• •Bad for Toilet Paper. Great for the Planet. Make a choice that feels good and does good. Every spray with a VIKKEN® portable bidet reduces toilet paper waste. Clean confidently knowing you're taking care of yourself and the environment, one trip to the restroom at a time.
• •Still on the fence? We've got your back(side). We get it, change can be weird. But so is using dry paper. With our 1-year warranty and stellar "hygiene heroes" on customer support, trying VIKKEN® is a no-brainer. Take the plunge into a world of freshness.