Brand Tone

Authentic & Respectful, Passionate & Enthusiastic, Strong & Evocative, Educational & Informative, Aspirational & Inspirational

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Quality & Craftsmanship
• •Strength & Courage
• •Community & Connection
• •Customer Satisfaction

Best Practices

• •Consistently use language, names, and references rooted in Viking history, Norse mythology, and sagas.
• •Combine terms that evoke power, courage, and resilience with those that highlight authenticity, tradition, and craftsmanship. Avoid overly aggressive or violent tones unless specifically appropriate for a product.
• •Frame product descriptions and social media posts not just as sales pitches, but as opportunities to share knowledge and connect customers to the cultural significance of the items.
• •Describe the feel of the materials, the symbolism of the designs, and the imagined connection to the Viking era to create a more immersive experience.
• •Ensure the tone remains respectful of the culture and history, avoiding trivialization or harmful stereotypes. Be mindful of the complexities discussed in academic circles regarding the 'Viking brand.'

Social Perception

Appeals to enthusiasts, hobbyists, fashion-conscious individuals, and the culturally curious. Mixed online reputation with concerns about order fulfillment.

Copy Examples

• •Wield the strength of Thor. Our Mjolnir pendants are not just jewelry; they are a symbol of protection, power, and the thunderous spirit of the Norse gods. Crafted with historical reverence, carry a piece of legend. #VikingStyle #NorseMythology #ThorHammer #StrengthAndHonor
• •Forge Your Legacy. Each VikingStyle ring is a testament to ancient artistry and timeless tales. From intricate runic bands to bold statement pieces, find the symbol that speaks to your warrior heart. Authentic designs, quality craftsmanship. Shop the collection now. [Link]
• •The 'Jarl's Fury' Hand-Forged Axe: More than a weapon, it's an echo of the sagas. Feel the weight of history in your hands with this meticulously crafted battle axe. Hand-forged from high carbon steel, with an ash wood handle deeply engraved with ancient Norse motifs, the Jarl's Fury is built for those who honor the old ways. Ready for display or the rigors of the field. Own your legend. #VikingAxe #HandForged #NorseHeritage #FunctionalArt
• •Valued kin, delve deeper into the world of the Vikings with VikingStyle. This week, our blog uncovers [briefly mention new blog topic, e.g., 'the true meaning behind the Valknut symbol']. Plus, discover new arrivals inspired by legendary warriors and mystical lore. Embrace the spirit. Explore Now. [Link to Blog/New Arrivals]
• •VikingStyle: Beyond Apparel. It's A Legacy. Authentic Viking jewelry, hand-forged axes, and apparel inspired by the indomitable spirit of the North. Wear your story.