Brand Tone

Supportive & Encouraging, Informative & Expert, Engaging & Approachable, Direct & Promotional, Resilient & Forward-Focused

Brand Values

• •Health & Wellness
• •Quality
• •Customer-Centricity
• •Choice & Variety
• •Trust & Transparency (Aspirational/Challenged)
• •Accessibility & Convenience

Best Practices

• •Acknowledge and Address (Internally and Externally where appropriate): Ensure current product descriptions are meticulously accurate and compliant.
• •Segment Tone by Platform & Audience: Maintain a core supportive and health-focused message, but allow for a more energetic and trendy tone on TikTok/Instagram, while the website can remain more informative and reassuring.
• •Emphasize Strengths Consistently: Regularly highlight the wide product selection, convenience, positive customer reviews, and Canadian roots.
• •Focus on Positive Customer Outcomes: Use testimonials and user-generated content (with permission) to showcase how Vikings Nutrition helps people achieve their health and fitness goals.
• •Maintain Transparency in Promotions and Product Information: Clearly state ingredients, nutritional information, and the benefits of products. If running promotions, ensure terms are clear and easy to understand to build on positive service experiences.

Social Perception

Generally Positive among Current Customers, Resource for Specific Dietary Needs, Concerns from Past Regulatory Issues, Engaging Online Presence, Canadian Brand with Wider Reach

Copy Examples

• •Fuel your ambition. Conquer your day. Vikings Nutrition delivers the high-quality supplements and protein essentials you need to perform at your peak and recover stronger. Shop now and unleash your potential.
• •Snack happy, live healthy! 🥳 Swap those sugary cravings for delicious, guilt-free treats from Vikings Nutrition. From protein cookies to zero-sugar candies, find your new favorite way to stay on track. What are you munching on today?
• •Your wellness journey, simplified. With over 800 health products and Canada's largest selection of protein snacks, Vikings Nutrition is your one-stop-shop for all things healthy. Get quality supplements and tasty essentials delivered right to your door. Explore the range!
• •Fuel your body with the best. At Vikings Nutrition, we're committed to sourcing quality ingredients for your health and fitness goals. Thousands of Canadians trust us for their daily wellness. Experience the Vikings difference.
• •Join the Vikings tribe! It's more than just nutrition; it's a lifestyle. Share your healthy creations, your fitness wins, and your favorite products using #VikingsNutrition. Let's inspire each other to live stronger, healthier lives!