Brand Tone

Passionate & Enthusiastic, Community-Oriented & Friendly, Confident & Expert, Aspirational & Celebratory, Slightly Rugged/Primal

Brand Values

• •Quality & Craftsmanship
• •Flavor & Culinary Experience
• •Community & Sharing
• •Passion for Barbecue
• •Customer Satisfaction & Support
• •Tradition (with a modern twist)

Best Practices

• •Develop a "Vikingo Voice" Persona: Define key characteristics: Is the Vikingo a wise old chieftain, a boisterous warrior, a master artisan? Use this persona to guide word choice and sentence structure (e.g., confident, direct, uses strong verbs, occasionally playful but always passionate about food).
• •Create a Lexicon of Brand Words: Identify core terms and phrases associated with the brand (e.g., "feast," "clan," "forge your flavor," "legendary," "conquer," "smoke," "fire," "Vikingo spirit"). Use these consistently but naturally.
• •Emphasize Benefits & Experience: Focus copy on what the customer gains: incredible flavor, the joy of sharing, the pride of mastery, memorable gatherings – not just the product's technical features.
• •Use Enthusiastic and Engaging Language: Employ vivid adjectives, action verbs, and exclamations (where appropriate) to convey passion. Ask questions to engage the audience. Utilize emojis strategically on social media to enhance tone.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media captions, video scripts, email marketing, and customer service interactions is aligned. Regular review and internal guidelines can help maintain this.

Social Perception

Positive, Reliable, Engaged & Supportive, Fun & Aspirational, Distinctive

Copy Examples

• •Headline: Unleash Your Inner Grill Master! 🔥 Body: Become a legend in your own backyard. With Vikingo Barriles, you're not just grilling; you're crafting unforgettable feasts and smoky masterpieces. Ready to conquer flavor? (Tone: Passionate, Confident, Aspirational. Value: Flavor, Experience)
• •Headline: Gather Your Clan. The Feast Awaits! 🍖🍻 Body: Nothing brings people together like the irresistible aroma of perfectly smoked meat. Our Vikingo Barrel is the heart of every great celebration. Share the warmth, share the taste, create the memories. (Tone: Community-Oriented, Celebratory. Value: Community, Sharing, Experience)
• •Headline: Forged for Flavor. Built for You. 💪 Body: Experience the robust quality of a Vikingo Barrel. Designed for serious flavor and built to last through countless cookouts, it’s the ultimate tool for every BBQ enthusiast. Taste the difference craftsmanship makes. (Tone: Confident, Slightly Rugged. Value: Quality, Craftsmanship, Flavor)
• •Headline: Weekend Forecast: 100% Chance of Amazing BBQ! ☀️ Body: Why just eat when you can feast? Elevate your weekends with fall-off-the-bone ribs, juicy chicken, and smoky sensations, all from your Vikingo Barrel. Let the good times (and good food) roll! (Tone: Enthusiastic, Fun. Value: Experience, Flavor)
• •Headline: More Than a Smoker. It's a Vikingo. 🛡️ Body: Join the ranks of passionate grillers who demand the best. Our barrels aren't just equipment; they're a statement. A commitment to flavor, community, and the primal joy of fire-cooked food. Welcome to the Vikingo family! (Tone: Confident, Community-Oriented, Slightly Rugged. Value: Quality, Community, Passion)