Brand Tone

Motivational & Aspirational, Strength & Resilience Focused, Authoritative & Trustworthy

Brand Values

• •Quality
• •Transparency
• •Efficacy
• •Empowerment
• •Resilience & Strength
• •Purity
• •Integrity/Authenticity

Best Practices

• •Speak to Aspirations, Not Just Problems: While addressing how products solve issues (e.g., low energy, slow recovery), focus more on the aspirational outcomes: peak performance, achieving goals, unlocking potential, becoming the best version of oneself.
• •Position the brand as a supportive partner rather than just a product vendor.
• •Maintain a motivational and aspirational tone, encouraging customers to achieve "peak physical and mental performance."
• •Emphasize the brand's commitment to quality and transparency through science-backed formulations and third-party testing.
• •Continue expanding ambassador and influencer partnerships to reinforce brand values and reach a wider audience.

Social Perception

Customers perceive the brand as a provider of effective solutions for wellness, energy, and physical support. Intended: Trustworthy & Transparent due to emphasis on transparency (QR codes for lab tests) and quality certifications (GMP, third-party tested).

Copy Examples

• •Unlock your inner Viking. Fuel your body with the strength and vitality of Vykee Nutrition. Achieve peak performance and conquer your goals.
• •Experience the power of science-backed supplements. Vykee Nutrition provides the quality and transparency you deserve, with third-party tested ingredients for optimal results.
• •Reclaim your health and vitality with Vykee Nutrition. Our premium supplements are designed to empower you to become the best version of yourself.
• •Unleash your potential with Vykee Nutrition. Inspired by Nordic strength, our products are crafted for endurance, performance, and unwavering resilience.
• •Trust in transparency. Vykee Nutrition is committed to providing full ingredient traceability and access to third-party lab test results, ensuring you get the purity and efficacy you expect.