Brand Tone

Professional and Expert, Helpful and Solution-Oriented, Reliable and Trustworthy, Customer-Centric

Brand Values

• •Expertise
• •Quality
• •Customer Success
• •Reliability
• •Flexibility & Customization
• •Integrity
• •Innovation (Implied)

Best Practices

• •Lead with Expertise: Always frame product descriptions and solutions with the company's deep technical knowledge and experience. Use phrases like "Our technical experts recommend..."
• •Focus on Solutions, Not Just Products: Articulate how the products solve specific customer problems or improve their processes (e.g., "Achieve a more durable bond in harsh environments with...").
• •Maintain Professional and Assured Language: The tone should be confident and authoritative, reflecting their specialist status. Avoid overly casual language or jargon that the target audience may not understand.
• •Reinforce Trust and Reliability: Consistently mention quality certifications (AS9120), key partnerships (3M), and customer service commitment in relevant communications.
• •Be Helpful and Accessible: While expert, the tone should also be approachable, encouraging customers to seek advice. Use clear calls to action inviting contact for support or consultation.

Social Perception

Highly Positive Customer View, Industry Respect, Supportive of Growth

Copy Examples

• •Tackle Your Toughest Bonding Challenges. At Viking Industrial Products, our 30+ years of expertise mean we provide more than just tape – we deliver proven adhesive solutions. Partner with our AS9120 certified specialists today.
• •Need a Custom Tape Width? No Problem. Our bespoke slitting service ensures you get the exact tape specification your project demands, quickly and efficiently. Viking Industrial Products: Your flexible solutions partner.
• •The Right Tape, Right on Time. As 3M's No.1 online partner, we offer an extensive range of high-quality industrial tapes and adhesives, backed by expert advice and reliable delivery. Experience the Viking difference.
• •Quality You Can Rely On. Service You'll Appreciate. From aerospace to automotive, Viking Industrial Products is trusted for superior adhesive solutions and outstanding customer support. Let our experts guide your next project.
• •Solving Your Sticky Problems is Our Speciality. Don't let adhesive challenges slow you down. Our knowledgeable team offers technical advice and a comprehensive product range to ensure your success. Contact Viking Industrial Products.