Brand Tone

trustworthy, natural, premium, straightforward, informative, educational, national pride

Brand Values

• •Purity and Nature
• •Health and Wellness
• •Sustainability
• •Quality and Efficacy
• •Authenticity and Heritage

Best Practices

• •Always Emphasize Icelandic Origins: Consistently link the products to Iceland's pure and natural environment. Use phrases like "Sourced from Iceland," "The Purity of the North," and "Icelandic Wellness."
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain how they solve a problem or improve the customer's life. Use a "problem-solution" framework in your copy.
• •Maintain a Trustworthy and Informative Voice: Avoid hyperbole and sensationalism. Use clear, straightforward language that educates the consumer about the product's benefits and the science behind it.
• •Incorporate the "Viking" Ethos Subtly: Use the Viking theme to connote strength, resilience, and heritage, but avoid overly aggressive or cartoonish representations. Think "Viking strength," not "Viking plunder."
• •Visually Align with the Brand: Ensure all visual content (images, videos, graphics) reflects the brand's values of nature, purity, and quality. Use high-quality imagery of Icelandic landscapes and clean, professional product shots.

Social Perception

reputable and high-quality, associated with purity and high standards due to Icelandic origin, focus on natural ingredients and sustainable practices resonates well with health-conscious consumers, reliable, associated with strength and trustworthiness (Viking name)

Copy Examples

• •Fuel your inner strength with the purity of Iceland. Our Quadruple Strength Omega-3 is sourced from the pristine waters of the North Atlantic, delivering the essential nutrients your body needs to thrive. #VikingIcelandic #Omega3 #IcelandicPurity #HealthFromNature
• •Tired of feeling sluggish and unfocused? The Icelandic secret to vitality lies in nature. Our Liver Renew formula, with the power of Cordyceps Mushrooms, is designed to support your body's natural detoxification process. Reclaim your energy, the Viking Icelandic way. #LiverHealth #NaturalWellness #IcelandicSupplements
• •Harness the Power of the North. For a limited time, get 20% off all Viking Icelandic supplements and start your journey to optimal health. #VikingStrength #PurelyIcelandic #NaturalHealth
• •(Scene: A person looking tired and stressed) "Feeling overwhelmed?" (Scene: The person takes Viking Icelandic Ashwagandha) "Find your calm with the strength of Iceland. Our Organic Ashwagandha helps your body manage stress naturally." (Scene: The person looking relaxed and smiling) "Viking Icelandic. Your shield against modern-day stress. #Ashwagandha #StressRelief #VikingCalm"
• •A healthy gut is the foundation of a strong body. Our probiotics are sourced from the heart of Iceland to support your digestive wellness. As a valued member of our Viking Icelandic family, enjoy exclusive early access to our new gut health line. #GutHealth #IcelandicWellness #VikingLoyalty