Brand Tone

Innovative and Expert, Inspirational and Aspirational, Professional and Solution-Oriented, Quality-Focused, Slightly Formal but Approachable

Brand Values

• •Innovation and Design Excellence
• •Quality and Durability
• •Versatility and Customization
• •Connection with Nature and Harmonious Environments
• •Sustainability and Eco-Friendliness
• •Customer Empowerment
• •Global Reach and Experience

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the VikingDome voice (e.g., innovative, expert, inspirational, quality-focused, professional yet approachable) with do's and don'ts. Include preferred terminology and phrases that reflect the brand's expertise and values (e.g., "architectural solutions," "engineered," "harmonious environment," "patented technology").
• •Emphasize Benefits and Solutions, Not Just Features: While technical details are important for credibility, always tie them back to the customer's needs and aspirations – the unique experiences, the connection with nature, the durability, or the innovative design that solves a problem or fulfills a dream.
• •Maintain a Visually Integrated Narrative: Ensure that the copy complements the high-quality, aspirational imagery used on the website and social media. The words should evoke the same feelings of innovation, quality, and connection to unique spaces that the visuals convey.
• •Educate and Inspire: Use copy to not only sell but also to educate the audience about the benefits of geodesic domes, their versatility, and VikingDome's unique approach. Share success stories and case studies (like the Acorn Farm project) to inspire and build trust.
• •Consistency Across All Channels: Ensure the tone and core messages are consistent whether it's website copy, social media posts, product descriptions, customer service interactions, or press releases. Regular internal reviews and training can help maintain this consistency.

Social Perception

Leader and Expert in Geodesic Structures, Provider of High-Quality, Innovative Domes, Enabler of Unique Experiences, Contributor to Sustainable and Community Projects

Copy Examples

• •Headline: Beyond Walls: Discover Your Space with VikingDome. Body: For over 20 years, VikingDome has been redefining architectural possibilities. Our expertly engineered geodesic domes offer unparalleled quality, design freedom, and a unique connection to the world around you. Create your extraordinary.
• •Headline: Innovate Your Horizon. Build Your Dream. Body: From breathtaking glamping retreats to inspiring community spaces, VikingDome delivers with cutting-edge technology and timeless design. Explore our Aura frameless domes for a seamless blend with nature, or customize a robust solution for any vision. Your masterpiece awaits.
• •Headline: The Future of Space is Spherical. And It's Built by VikingDome. Body: Experience the strength, efficiency, and beauty of geodesic design, perfected by VikingDome. Our patented systems and premium materials ensure your dome is not just a structure, but a lasting sanctuary. Imagine the possibilities.
• •Headline: More Than a Dome. It's a VikingDome. Body: Quality you can feel, innovation you can see. VikingDome transforms ordinary locations into extraordinary experiences. Whether a DIY project or a bespoke architectural marvel, we provide the expertise to bring your unique vision to life, anywhere in the world.
• •Headline: Live, Work, Connect. Naturally. With VikingDome. Body: Embrace a harmonious environment with our architecturally stunning and sustainable dome solutions. Perfected over two decades, our domes offer versatile spaces that inspire creativity, foster connection, and stand the test of time. Build closer to nature.