Brand Tone

Nurturing, Inspiring, Authentic, Passionate, Sensory, Community-Focused

Brand Values

• •Organic Purity
• •Wellness & Wellbeing
• •Travel-Inspired Simplicity
• •Sustainability & Ethical Sourcing
• •Handmade Quality
• •Customer Empowerment & Education
• •Transparency

Best Practices

• •Embrace Storytelling: Weave in the founder's journey and the inspiration behind each blend (travel, nature) to maintain authenticity and connection.
• •Focus on "Feeling": Use evocative and sensory language that describes not just the scent, but the emotional and wellness benefits – calm, peace, energy, escape.
• •Reinforce Core Values: Consistently mention "organic," "natural," "vegan," "cruelty-free," "handmade," and "Australian made" to build trust and cater to conscious consumers.
• •Maintain a Nurturing and Empowering Voice: Address the audience directly with a caring, supportive, and uplifting tone. Use phrases that encourage self-care and daily rituals, like the #VOmoments concept.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and product descriptions is harmonious and reflects the established brand personality. Review content regularly for consistency.

Social Perception

High Quality & Effective, Trustworthy & Authentic, Luxurious yet Accessible, Creates a Desirable Atmosphere, Good Customer Service

Copy Examples

• •Headline: Escape to Paradise, One Breath at a Time. Body: Longing for a getaway? Our Paradise organic essential oil blend transports your senses to sun-drenched shores and tranquil waters. Discover your #VOmoment and let the pure, organic botanicals soothe your daily stresses. Crafted with love in Australia, because your wellbeing is our journey.
• •Headline: Your Daily Ritual of Calm Awaits. Body: In the midst of the everyday, find your sanctuary. Our Sanctuary blend, inspired by the stillness of a forest, helps you create a pocket of peace. 100% organic, vegan, and handmade in small batches. Breathe deep, feel present, and nurture your inner calm with Vika Organic. #VOmoments
• •Headline: From Vika’s Heart to Your Home: Purely Organic Wellness. Body: I started Vika Organic because I believe everyone deserves to feel good, naturally. Our travel-inspired essential oils are more than just scents; they're an invitation to feel confident, present, and empowered. Experience the difference of true organic purity. #VikaOrganic #WellnessJourney
• •Headline: Sleep Soundly, Dream Beautifully. Body: Gently usher in a night of restful sleep with our Eden blend. Infused with Ylang Ylang, Geranium, and Roman Chamomile, it’s your natural lullaby in a bottle. Create your perfect wind-down ritual and wake up refreshed. Organic, vegan, and always kind to your senses. #OrganicSleep #VikaOrganic
• •Headline: Gift a #VOmoment: The Essence of Wellbeing. Body: Share the gift of tranquility and escape with a Vika Organic discovery set. Let your loved ones explore unique, travel-inspired scents, each designed to uplift, calm, or energize. Pure, organic, and beautifully packaged – a thoughtful way to say you care.