Brand Tone

Conscious & Ethical, Artistic & Inspired, Elegant & Sophisticated, Sensual & Personal, Authentic & Passionate

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical Production & Fair Trade
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Timelessness & Versatility
• •Love & Respect

Best Practices

• •Emphasize \"Handcrafted in Bali\"
• •Spotlight \"Recycled & Sustainable Materials\"
• •Use Evocative & Sensorial Language
• •Tell the Story Behind the Inspiration
• •Maintain a Tone of Understated Confidence & Sophistication

Social Perception

Positive for Ethical Stance, Valued for Design & Uniqueness, Seen as High Quality, International Recognition

Copy Examples

• •Headline: Adorn Yourself in Intention. Discover VIKA Jewels. Body: Each VIKA piece is more than an accessory; it's a whisper of Bali's spirit, handcrafted with recycled silver and boundless respect for our earth. Wear your values, beautifully. Call to Action: Explore Conscious Collections
• •Headline: Timeless Elegance, Consciously Crafted. Body: VIKA Jewels blends modern sophistication with ancient Balinese artistry. Our ethically made treasures are designed to flow with you, an intimate expression of your unique essence. Call to Action: Find Your Signature Piece
• •Headline: Feel the Earth. Wear Its Art. Body: Inspired by nature's untamed beauty and brought to life by Balinese artisans, our jewelry is a tribute to the planet we love. Sustainable. Handcrafted. Uniquely yours. Call to Action: Shop Sustainable Luxury
• •Headline: The Soul of Bali, Woven into Silver. Body: At VIKA Jewels, every curve and clasp tells a story of fair creation and conscious design. Embrace jewelry that’s as kind to the earth as it is empowering to wear. Call to Action: Discover the Story
• •Headline: VIKA Jewels: Where Self-Love Meets Sustainable Style. Body: Celebrate your individuality with pieces designed to resonate with your spirit. Handcrafted from recycled materials, our jewelry is an ode to beauty, inside and out. Call to Action: Embrace Your Radiance