Brand Tone

Empowering & Inclusive, Relatable & Approachable, Confident & Style-Conscious, Passionate & Customer-Centric

Brand Values

• •Inclusivity
• •Quality
• •Self-Expression & Empowerment
• •Sustainability
• •Transparency
• •Customer Focus/Loyalty
• •Affordability (Historically)

Best Practices

• •Emphasize Empowerment and Inclusivity: Consistently use language that makes all women feel seen, valued, and confident. Highlight versatility for different body shapes and lifestyles.
• •Maintain a Confident yet Relatable Voice: Speak with authority about denim quality and style, but keep the language approachable and friendly, as if talking to a style-savvy friend.
• •Showcase Values Authentically: Weave in mentions of sustainability, quality craftsmanship, and customer passion naturally within product descriptions, social media posts, and "About Us" narratives, rather than as standalone, forced statements.
• •Focus on the "Feeling" as much as the "Fit": Connect the practical benefits of the jeans (fit, comfort, quality) with the emotional benefits (confidence, self-expression, feeling beautiful and strong).
• •Encourage Community and Storytelling: Use calls to action and phrasing that invite customers to share their VIGOSS moments and how the jeans make them feel, reinforcing the brand's customer-centric approach.

Social Perception

Generally positive among those who have found a good fit and style, stylish and on-trend, good quality for price (Historically/Among Fans).

Copy Examples

• •Headline: Find Your Freedom. Feel Your Strength. Body: Denim that moves with you, empowers your every step, and celebrates your unique story. VIGOSS USA: Crafted for every woman, every moment. #VigossForAll #DenimThatEmpowers
• •Headline: Real Denim for Real Life. Body: From chasing dreams to weekend vibes, our sustainably crafted jeans are designed to fit your life and your values. Quality you can feel, style you’ll love. Discover the VIGOSS difference. #VigossSustainableStyle #QualityDenim
• •Headline: More Than Just Jeans. It's a Feeling. Body: That feeling of confidence when your jeans fit perfectly? That’s VIGOSS. We’re passionate about creating denim that makes you feel beautiful and ready for anything. Join our community of strong, stylish women. #LoveVigoss #FeelBeautiful
• •Headline: Your Style. Your Story. Our Denim. Body: Express every facet of you. VIGOSS USA offers diverse fits and washes, inclusively designed so you can tell your unique story with confidence and comfort. What will your VIGOSS say today? #VigossStory #InclusiveDenim
• •Headline: Denim Designed to Last. Values That Endure. Body: Since 2002, we've been committed to quality, inclusivity, and empowering women. Our vertically integrated process ensures every pair is crafted with care, just for you. Experience the VIGOSS legacy. #VigossUSA #CraftedWithCare