Brand Tone

inspirational, supportive, and quality-conscious

Brand Values

• •Quality & Durability
• •Passion for Fitness
• •Community & Togetherness
• •Effectiveness & Health
• •Continuous Improvement

Best Practices

• •Lead with "Why": Always start your copy by connecting with the customer's motivation or problem (e.g., 'Tired of flimsy bands?' or 'Ready to crush your next goal?'). This aligns with the brand's supportive, problem-solving tone.
• •Use "We" and "You" to Foster Community: Frame the conversation as a partnership. Use 'we' when talking about the brand's mission and product development and 'you/your' when addressing the customer's goals and journey.
• •Emphasize Quality Without Jargon: Speak about durability and performance in terms of tangible benefits. Instead of just saying 'high-quality materials,' say 'Engineered for a thousand workouts, not a hundred.'
• •Tell a Story: Incorporate the brand's origin story and values into product descriptions and campaigns. Remind customers that the products are created by people who are passionate about fitness.
• •Maintain an Inspirational and Active Voice: Use strong, motivational verbs and an encouraging tone. Write copy that inspires action and makes the customer feel capable and supported.

Social Perception

trustworthy, reliable, and customer-centric company

Copy Examples

• •Your Goals. Our Gear. Unstoppable Together. Discover equipment tested by athletes, for athletes.
• •Don't let pain dictate your limits. Our ergonomic back brace provides the stability and warmth you need to train with confidence and security. Built for performance, designed for your life. Reclaim your workout.
• •Fitness is more than a workout; it's a shared journey. Tag your training partner who pushes you to be better. #VigoSports #TrainTogether
• •Stop settling for 'good enough'. This is the new standard.
• •We started Vigosports for one reason: we were tired of gear that failed us. We believe in equipment as committed as you are. That’s why every product we make is one we proudly use ourselves.