Brand Tone

Authentic, Traditional, Professional, Passionate, Family-oriented, Quality-driven

Brand Values

• •Family & Heritage
• •Territory & Terroir
• •Quality & Craftsmanship
• •Authenticity
• •Hospitality

Best Practices

• •Always connect product to family story and heritage (the 'Gal' patriarch).
• •Emphasize 'handcrafted' and 'territory' using descriptive language (e.g., 'harvested by hand', 'steep hillsides', 'Valdobbiadene terroir').
• •Maintain a warm, humble, yet proud tone, like artisans sharing their work.
• •Utilize high-quality visuals showcasing the landscape, manual work, and family members.
• •Educate customers about Valdobbiadene DOCG and the winemaking process, positioning the brand as an authority.

Social Perception

Perceived as a high-quality, family-run producer of authentic Prosecco, known for freshness, balance, and trustworthiness, deeply connected to its Valdobbiadene DOCG origins.

Copy Examples

• •From Our Hills to Your Glass. Vigna del Gal: Three generations of passion, handcrafted in the heart of Valdobbiadene DOCG.
• •Taste the territory in every bubble. Our Extra Brut is born from sun-drenched, steep slopes, harvested by hand to preserve the crisp notes of green apple and citrus. A sincere reflection of the land we've called home since 1986.
• •It all started with a nickname, 'Gal', and a father's love for the land. Today, we, his sons, continue that legacy. We don't just make wine; we cultivate our family's story and share it with you in every bottle.
• •An invitation from our family to yours 🍇
• •The best grapes require the hardest work. Our vineyards aren't easy to farm, but the reward is a Prosecco Superiore that's authentic and full of character. #VignadelGal #Valdobbiadene #HandHarvested #FamilyWinery