Brand Tone

Aspirational, inspirational, helpful, practical, friendly, community-oriented, professional, quality-driven, playful, and trendy.

Brand Values

• •Design and Aesthetics
• •Functionality and Organization
• •Quality and Durability
• •Customer-Centricity
• •Peruvian Identity
• •Sustainability

Best Practices

• •Lead with Aspiration, Follow with Function: Start by painting a picture of the ideal lifestyle (a beautiful, organized home) and then introduce the product as the practical tool to achieve it.
• •Speak Like a Helpful Friend: Use a warm, approachable tone. Ask questions to engage your audience and use "you/your" language to make the conversation personal. On social media, emojis can add warmth when used appropriately.
• •Emphasize "Quality" and "Durability": In product descriptions and website copy, consistently use words like "high-quality," "durable," "made to last," and "investment" to reinforce the brand's value proposition.
• •Tailor the Tone to the Platform: Maintain the core brand voice but adapt its expression. Be more professional on LinkedIn, inspirational and visual on Instagram, helpful on YouTube, and playful and concise on TikTok.
• •Celebrate Your Community and Roots: Regularly feature user-generated content and proudly mention your Peruvian heritage ("Hecho en Perú," "Diseño Peruano"). This builds authenticity and fosters a stronger emotional connection with your audience.

Social Perception

The brand is perceived as a reliable, stylish, and trustworthy option in the Peruvian furniture market, an aesthetic authority and trend-setter in home decor, and a successful community builder with a loyal following.

Copy Examples

• •Your Dream Space, Made Simple. Discover furniture designed to bring beauty and order to your home. Quality that lasts, style that inspires.
• •From chaos to clarity. ✨ Our new modular desk not only elevates your workspace but adapts to your flow. How would you organize your dream home office? Let us know below! 👇 #VigaHome #HomeOffice #DesignInspiration #MadeInPeru
• •Stop Searching, Start Organizing. Tired of the clutter? Viga has the solution. Our functional and stylish furniture is designed for modern life in Peru. Shop now and get free shipping on orders over S/200. Create a home you'll love!
• •That 'finally organized' feeling. ✨ Easy to build, beautiful to see. Our shelves make organization the easiest part of your day. 😉 #VigaHome #OrganizationHacks #ASMR #Bookshelf #DecorTips
• •An Organized Home is a Happy Home 🏡