Brand Tone

Humorous, Witty & Intelligent, Dry & Deadpan, Sarcastic & Cynical, Observational, Authentic & Relatable (despite the sarcasm), Sometimes Dark/Biting ("Böse Witze"), Understated Cool ("Saucool"), Direct & Unfiltered

Brand Values

• •Entertainment & Fun
• •Authenticity & Honesty
• •Intelligence & Wit
• •Originality & Uniqueness
• •Quality ("Bio-Qualität" Comedy)
• •Freedom of Expression/Artistic Integrity
• •Self-Irony

Best Practices

• •Embrace the Dry Wit and Sarcasm: Don't shy away from intelligent sarcasm and a dry delivery. The humor often lies in the understated or unexpected observation. Copy should feel smart and sharp.
• •Be Observational and Relatable (Even When Cynical): Ground the humor in common experiences or absurdities of modern life. Even when taking a cynical stance, there should be a recognizable truth that the audience can connect with.
• •Maintain Authenticity and a "Stone-Faced" Confidence: Write with a confident voice that doesn't try too hard to be funny. Like Hazel's deadpan delivery, the copy should often let the inherent humor of the situation or observation speak for itself, without excessive exclamation points or overtly "jokey" language.
• •Keep it Intelligent and Sharp: Avoid overly simplistic or low-brow humor. The brand appeals to an audience that appreciates wit and cleverness. Use precise language and don't be afraid of nuance.
• •Channel the "Viel Spaß" (Have Fun) Ethos – With an Edge: While the core is entertainment, remember the slightly subversive, "bio-quality" (i.e., thoughtfully crafted) comedic edge. The "fun" is often derived from a slightly detached, intelligently critical perspective on the world. Ensure the copy is engaging and entertaining but always smart.

Social Perception

Highly Regarded Comedian, Intelligent and Sharp, Unique and Distinctive, "Queen of Wit" / "Queen of Repartee", Relatable to a specific demographic, Modern and Fresh, Professional & Versatile, Perceived as Confident, Some find her polarizing

Copy Examples

• •Instagram Post for New Tour Dates: "Still awake? Good. So are we. New dates added because apparently, sleep is overrated and reality is funnier. Tickets linked in bio before they, too, become a distant, hazy memory. #HazelBrugger #Comedy #VielSpassGmbH #ImmerNochWach"
• •Merchandise Ad (e.g., "NICHT NERVEN" T-Shirt): "Your new uniform for successfully navigating… well, everyone. The 'Nicht Nerven' shirt. Because sometimes, subtlety is just too much effort. Get yours. Link in bio. #HazelBruggerMerch #NichtNerven #Mood #VielSpassGmbH"
• •Podcast Episode Teaser: "This week on 'Hazel Thomas Hörerlebnis': We dissect the profound mysteries of why socks disappear and whether 'adulting' is a scam. Spoilers: it probably is. Tune in for your weekly dose of questionable life advice. #HTH #Podcast #HazelThomas #Comedy #VielSpassGmbH"
• •Website Welcome Snippet (Viel Spaß GmbH section): "Viel Spaß GmbH: We're the people who think 'organic quality comedy' is a thing. Mostly, we help Hazel Brugger make fun of stuff for a living – on stage, online, in your ears. It's a serious business, this fun. Mostly. #VielSpass #HazelBrugger #GermanComedy"
• •Tweet/X Post reacting to a current event: "Just witnessed [absurd current event]. My brain is still buffering. Pretty sure my next stand-up set just wrote itself. Or maybe this is just Tuesday now. Send coffee. And therapy. #CurrentEvents #ComedyLife #HazelBrugger"