Brand Tone

Respectful and Reverent, Knowledgeable and Authoritative, Community-Oriented and Supportive, Traditional and Authentic, Accessible

Brand Values

• •Spiritual Service
• •Tradition
• •Authenticity
• •Community
• •Knowledge Sharing
• •Accessibility

Best Practices

• •Always Use Respectful and Reverent Language
• •Emphasize Authenticity and Tradition
• •Speak to the Community
• •Be Knowledgeable and Supportive, Not Prescriptive
• •Maintain Visual Consistency

Social Perception

A Trusted and Essential Resource, Authentic and Reliable, Community-Focused, Knowledgeable, Supportive

Copy Examples

• •Headline: Connect with the Orishas. Authentic spiritual tools for your sacred practice. Ashe. Body: At Viejo Lazaro, we honor the ancient traditions by providing genuine, consecrated items for the Lucumi and Yoruba faiths. Find everything you need to nourish your spirit and walk your path with confidence. Explore our collection of herbs, candles, oils, and more – all prepared with the reverence your devotion deserves. Call to Action: Shop Spiritual Essentials Now
• •Headline: Your Faith, Our Commitment. Serving the Santeria Community for generations. Body: For years, Botanica Viejo Lazaro has been a pillar of support and a trusted source for the Santeria community in Miami and beyond. We understand the importance of authentic supplies for your ceremonies and personal devotion. Our knowledgeable Babalawos and Iyaloshas are here to guide you. We offer more than 4,000 products to support your spiritual journey. Call to Action: Visit Us Online or In-Store
• •Headline: Guidance. Protection. Blessings. Find what your spirit seeks at Viejo Lazaro. Body: In times of need or moments of devotion, Viejo Lazaro is here for you. From powerful protection amulets to sacred herbs for cleansing, and spiritual consultations with Oba Oriate Nelson Hernandez, we offer the tools and guidance to support your well-being. Embrace the wisdom of our ancestors. Call to Action: Seek Spiritual Consultation
• •Headline: (Social Media Post) Ashe and blessings to all our followers! 🙏✨ Today, we highlight our freshly prepared [Product Name - e.g., Abre Camino Herb Bath]. Open your paths to positivity and success. Available now in-store and online. Caption: What are your intentions for this week? Share in the comments! #ViejoLazaro #Botanica #Santeria #Lucumi #Yoruba #SpiritualCleansing #Ashe
• •Headline: (Email Subject) Nourish Your Spirit: New Arrivals & Wisdom from Viejo Lazaro Body Snippet: Greetings in faith, [Customer Name]. At Viejo Lazaro, we continually seek to bring you the most potent and authentic spiritual supplies. This month, discover our new selection of [mention a new product category or specific items] and read our latest blog post on [relevant spiritual topic, e.g., 'The Significance of Eleggua']. We are here to support your spiritual journey, every step of the way. Call to Action: Explore New Arrivals | Read Our Blog