Brand Tone

Caring, Helpful, Reassuring, Practical, Friendly

Brand Values

• •Quality & Safety
• •Comfort
• •Practicality & Convenience
• •Support for Parents
• •Style
• •Customer Satisfaction

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tone (Caring, Helpful, Reassuring, Practical, Friendly) with specific examples of "do's and don'ts" for vocabulary, sentence structure, and addressing the audience. This ensures anyone writing for the brand is aligned.
• •Prioritize "Parent-to-Parent" Language: Use empathetic and understanding language that resonates with the experiences, challenges, and joys of parenthood. Avoid overly technical jargon unless clearly explained. Focus on benefits for both baby and parent.
• •Emphasize Safety and Well-being: Consistently weave in mentions of safety standards, material quality, and how products contribute to a child's comfort and healthy development. This reinforces trust and care.
• •Be Genuinely Helpful, Not Just Salesy: While the goal is to sell, the copy should primarily offer solutions, advice, and support. Product descriptions should clearly articulate how the item solves a problem or makes life easier for parents.
• •Maintain a Positive and Encouraging Outlook: Parenthood can be challenging. The brand's copy should aim to be uplifting, supportive, and celebrate the positive aspects of raising a child, reassuring parents they are not alone and that Viebebes is there to help.

Social Perception

Customers appreciate the quality and durability of the products. Safety and the peace of mind the products offer are highly valued. The brand is seen as providing useful and practical items for babies and parents. There's an indication of repeat customers and recommendations.

Copy Examples

• •Keep Your Little One Close & Your Hands Free. Discover the comfort and joy of babywearing with Viebebes – because those precious moments are even better together.
• •Sleepless Nights? We're Here to Help You & Baby Rest Easier.
• •More than just a bag, it's your parenthood sidekick! Our thoughtfully designed diaper bags blend style with ultimate practicality, so you're always prepared for any adventure with your little explorer.
• •Choosing the right [baby product] can feel overwhelming, but it doesn't have to be! Our latest guide walks you through everything you need to know, making it simple to find the perfect, safe, and cozy option for your bundle of joy.
• •Welcome to Viebebes, your trusted partner in the beautiful journey of parenthood. We lovingly curate high-quality, safe, and stylish essentials to support you and your baby every step of the way. Let's make these moments memorable.