Brand Tone

reassuring, caring, and trustworthy

Brand Values

• •Safety and Security
• •Quality and Comfort
• •Customer Satisfaction
• •Reliability and Support

Best Practices

• •Lead with Reassurance: Always start copy by addressing a parental concern (e.g., sleep, safety, comfort) and immediately offer a solution. This reinforces the brand's role as a helpful expert.
• •Use Trust-Building Language: Consistently mention key brand promises in marketing materials, such as the "30-Day Satisfaction Guarantee," "7/7 Customer Support," and "Secure Payments" to build and maintain trust.
• •Emphasize "Soft & Safe": In product descriptions, prioritize words that evoke gentleness, comfort, and security. Terms like "soft," "gentle," "soothing," "safe," "secure," and "ergonomic" should be central to the brand's vocabulary.
• •Maintain a Caring, Empathetic Tone: Write as if you are a knowledgeable and supportive friend to new parents. Avoid overly technical jargon and focus on the emotional and practical benefits of the products for both parent and child.
• •Show, Don't Just Tell: Utilize customer testimonials and reviews in marketing copy. Featuring direct quotes like "The quality is incredible and my baby is so comfortable" adds a layer of authenticity that reinforces brand claims.

Social Perception

positive. Customers express high satisfaction with product quality, describing items as "incredible" and exactly what they needed. The products are perceived as effective and comforting for babies, with one review noting a plush toy helps their children feel less alone at night. The brand is recommended by its customers, who often highlight the softness and appeal of the products for their children.

Copy Examples

• •Tired of sleepless nights? Discover the peace of mind our baby sleep collection offers. Designed for safety and ultimate comfort, Viebebes is the partner every parent deserves. Shop now for 30 nights of risk-free serenity.
• •Keep them close, keep them safe. Our ergonomic baby carrier provides optimal support for your little one and comfortable weight distribution for you. Because the best moments are shared together. Experience the quality you can trust.
• •More than just a toy, it's their new best friend. Incredibly soft, perfectly safe, and easy to wash, our cuddly otter plush is designed to soothe and comfort your baby day and night. Give the gift of gentle companionship.
• •Welcome to Viebebes: Where Quality Meets Care. From their first dreams to their first steps, we provide trusted, parent-approved essentials for every precious moment. Enjoy free, tracked shipping on orders over  50.
• •Still thinking about it? We understand that choosing for your baby is a big decision. That's why all our products are backed by a 100% satisfaction guarantee. Trust in quality, comfort, and the smiles of happy babies. Complete your order today.