Brand Tone

Professional & Expert, Approachable & Friendly (locally focused), Results-Oriented & Transformative, Stylish & Modern

Brand Values

• •Quality
• •Expertise & Skill
• •Customer Satisfaction & Transformation
• •Local Community Focus
• •Beauty & Aesthetics

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page guide outlining key personality traits (e.g., "Expert but Friendly," "Stylish and Current"), preferred terminology (and terms to avoid), and a common way to address clients (e.g., warm, professional) can ensure everyone posting or writing for the brand is aligned.
• •Be Consistent Across Platforms: While the format might change (e.g., more visuals on Instagram, potentially more info on Facebook or the website), the core tone and values should remain consistent.
• •Use High-Quality Visuals that Reflect the Brand: For a hair and makeup studio, professional, well-lit photos and videos of their work are crucial and reinforce their expertise and the quality they offer.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. If it's friendly and approachable, ensure responses reflect that. Personalize where possible.
• •Showcase Expertise Through Value: Share tips, brief how-tos, or explain the benefits of the products/services they offer. This reinforces their expert status in a helpful, approachable way.

Social Perception

Limited Online Visibility, Positive (within its niche), Locally Recognized (Potentially), Confusion Risk

Copy Examples

• •Instagram Post (After Photo): "From dream to reality! ✨ Another stunning hair transformation at ViDoré. We used premium @RapunzelofSweden extensions to add volume and length, finished with nourishing @Davinesofficial care. Ready for your glow-up? DM us to book your consultation! #VidoreIS #HairExtensionsReykjavik #ReykjavikHair #HairTransformation #DavinesIceland"
• •Facebook Ad (Targeting Local Area): "Planning a special occasion or just ready for a fresh new look? ViDoré Hárstudio in Reykjavík offers expert hair styling, color, luxurious extensions, and professional makeup. Let our talented team bring out your best! Book your appointment today via the Noona app or send us a message. Your perfect hair day awaits! #ViDoréHárstudio #ReykjavikSalon #IcelandBeauty #HairGoals"
• •Website Banner (Once live): "ViDoré Hárstudio: Your Destination for Beautiful Hair & Makeup in Reykjavík. Specializing in Rapunzel of Sweden extensions, Davines & K18 treatments, and flawless bridal looks. Discover your best self with us."
• •Instagram Story (Behind the Scenes/Tip): "Quick tip from ViDoré! 💡 Keep your extensions looking fabulous longer by using a silk or bamboo pillowcase. Less friction = less tangles! Shop our bamboo pillowcases in-store. #HairCareTips #VidoreReykjavik #HealthyHair"
• •Promotional Post: "Bridal beauty perfected at ViDoré. 💍 From elegant updos to radiant makeup, we create timeless looks for your special day. Limited 2025 bridal bookings available – contact us to learn more about our bridal packages. #IcelandWedding #BridalHairIceland #MakeupArtistReykjavik #VidoreBridal"