Brand Tone

aspirational, knowledgeable, and efficient

Brand Values

• •Authenticity
• •Efficiency
• •Quality & Craftsmanship
• •Accessibility
• •Empowerment

Best Practices

• •Speak the Editor's Language: Use industry-specific terms like "timeline," "grading," "assets," "footage," and "workflow." This builds immediate rapport and establishes credibility.
• •Focus on the "Before & After": Frame the copy around the editor's pain points (the "before": frustration, wasted time, mismatched assets) and the brand's solution (the "after": efficiency, authentic look, creative flow).
• •Lead with the Aesthetic: Always anchor the copy in the specific retro style (e.g., "70s-Inspired Film Scores," "Y2K Backgrounds," "8mm Film Texture"). This attracts the right customer and clearly sets expectations.
• •Emphasize Simplicity and Speed: Consistently use phrases like "drag-and-drop," "instant results," "save hours," and "no plugins needed." This is a core value proposition that should be reinforced at every opportunity.
• •Leverage Social Proof: Integrate customer testimonials and numbers directly into the copy (e.g., "Trusted by 5,000+ editors," "As one creator put it, 'these packs are indispensable'"). This validates the brand's claims and builds trust.

Social Perception

Overwhelmingly positive within its niche, seen as a trusted authority on retro and vintage video effects, high-quality and reliable, and a creative partner.

Copy Examples

• •Stop chasing the perfect grade. Find it. Your footage is missing that vibe. That 70s warmth, that Y2K grit. Our Vintones LUTs are crafted for authentic color that captures an era in a single click. No more tweaking sliders for hours. Just drag, drop, and transform your timeline. Edit faster, create better.
• •The Complete Retro Toolkit is Calling. Save 40% on every texture, transition, and sound you'll ever need.
• •You know the look. The grain of 8mm film. The hypnotic motion of 70s graphics. The digital glow of Y2K. You also know the hours it takes to get it right. At Videos Change Reality, we do the heavy lifting. We create vintage-inspired video assets that are drag-and-drop simple. So you can stop searching and start creating. Your best edit is waiting.
• •That deadline isn't moving. Edit smarter. Stop digging through random folders for that one texture or sound effect. We've built an entire library of authentic, retro-inspired assets that blend seamlessly into any project. Get the look you want in seconds, not hours. Trusted by over 5,000 editors to deliver on time, every time.
• •Seamless Movement, Timeless Impact. From the bold, sweeping graphics of the 70s to the hypnotic loops of the Y2K era, our motion elements are designed for one purpose: to keep your viewer's eyes locked on the screen. Each asset is a royalty-free, drag-and-drop file compatible with all major editing software. Add instant production value and a touch of vintage magic to your films, commercials, and music videos.