Brand Tone

Friendly and Approachable, Positive and Uplifting, Feminine and Gentle, Inspirational and Aspirational (Lightly), Casual and Everyday-Chic, Engaging

Brand Values

• •Self-Esteem & Confidence
• •Well-being
• •Comfort
• •Style
• •Versatility & Practicality
• •Beauty & Lightness
• •Personality
• •Customer Support
• •Security and Trust

Best Practices

• •Embrace "Leveza" (Lightness): Always incorporate the core concept of "Vida Leve." Use words that evoke ease, comfort, positivity, and a carefree (but still stylish) attitude.
• •Speak Directly and Warmly: Use "you" (você/tu in Portuguese context, adapted to friendly "you" in English) and maintain a conversational, friendly tone as if speaking to a friend.
• •Highlight Emotional Benefits: Focus not just on the clothes, but on how they make the customer *feel* – confident, beautiful, comfortable, happy, empowered. Connect products to self-esteem and well-being.
• •Use Positive and Uplifting Language: Avoid negative or overly critical language. Focus on solutions, inspiration, and the joy of fashion. Emojis can be used judiciously to enhance this, as seen on their Instagram.
• •Be Relatable and Authentic: Reflect the everyday lives and aspirations of your target audience. Showcase how the clothes fit into real-life moments, making style accessible and achievable, aligning with the brand's imagery of models in natural settings.

Social Perception

Positive within their community, Limited external public discourse, Potential for confusion, Trust signals present on site, Concerns about delivery times

Copy Examples

• •Hello, sunshine! ☀️ Our new collection has just arrived to make your days lighter and full of style. Pieces designed for your comfort, without sacrificing the charm you love. Feel light, feel beautiful, feel you! ✨ #VidaLeveShop #NewCollection #ModaFeminina #ComfortAndStyle #FeelLight
• •From a work meeting to a happy hour with friends, Vida Leve Shop has the perfect look for you! 💖 Discover versatile pieces that adapt to your routine and enhance your natural beauty. Because life is too short to wear boring clothes! Shop now and embrace a lighter life. 😉 [Link to Website]
• •Special treat for you, lovely! ✨ This week only, get 15% OFF our best-selling dresses that bring more lightness and confidence to your everyday. Use code: VIDALEVE15. Don't miss out on the chance to refresh your wardrobe with pieces that make you smile! 😊 [Link to Promotion]
• •Meet your new favorite dress! Made with ultra-soft fabric and a design that values your curves with delicacy, it's the perfect choice for those days when you want to feel comfortable and incredibly stylish. The [Dress Name] is pure lightness to wear and love. Get yours and transform your look! 🌸
• •Vida Leve Shop: Fashion that embraces your essence. ✨ Discover comfort, style, and the joy of feeling beautiful every day. Live lighter, dress with confidence.