Brand Tone

Edgy, Confident, and Empowering. It is fashion-forward and unapologetic, celebrating individuality and self-expression, with a playful and trendy social media presence.

Brand Values

• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Inclusivity and Community
• •Entrepreneurial Spirit
• •Trendsetting

Best Practices

• •Lead with Attitude: Start with confident, bold, and slightly edgy statements. Use words like "unleash," "empower," "bad-ass," and "iconic" to reflect the brand's personality.
• •Always Mention "Handmade in LA": This phrase reinforces the brand's core values of craftsmanship, quality, and authentic Los Angeles origin. It's a key differentiator and should be included in bios, product descriptions, and marketing materials.
• •Focus on the End-Customer's Feeling: When writing for wholesale, frame the product's value around how it will make the end customer feel (e.g., confident, unique, empowered). This helps retailers visualize the product's appeal and sell-through potential.
• •Emphasize Partnership and Empowerment: Use collaborative language when addressing retailers. Position VidaKush not just as a supplier, but as a partner invested in their success, especially highlighting the "women-owned" and "female-founded" aspects.
• •Maintain a Consistent Visual and Verbal Language: Ensure the edgy and empowering tone of the copy is matched by visuals (photoshoots, social media content) that reflect the "cool-girl," festival-ready aesthetic. This creates a cohesive and memorable brand identity across all platforms.

Social Perception

VidaKush is perceived as a trendy and authentic Los Angeles brand, recognized for carving a niche in festival and alternative fashion, making cannabis-related accessories chic. It benefits from its founder's aspirational story and cultural cachet from celebrity and brand collaborations (e.g., Nike, Lana Del Rey). For wholesale customers, it is positioned as a reliable partner offering unique, handmade products with good margins. Overall perception is positive, focusing on unique designs and quality craftsmanship.

Copy Examples

• •Stock Up on LA's Hottest Handmade Jewelry. Your Customers Are Waiting.
• •Don't Just Follow Trends. Sell Them. Partner with VidaKush and give your customers the confidence to stand out. Handmade in LA.
• •Your boutique is missing its edge. VidaKush offers unique, handcrafted body chains, chokers, and accessories that your customers won't find anywhere else. Tap to apply for a wholesale account and bring the iconic LA vibe to your store.
• •The 'Rebel Heart' Body Chain: Crafted with 18k gold-plated, tarnish-resistant chain, this piece is designed for the bold. A guaranteed bestseller for festival season and beyond. Handmade with attitude in our Los Angeles studio.
• •At VidaKush, we believe in the power of self-expression. As a female-founded company, we're dedicated to helping our retail partners thrive by offering unique, high-quality jewelry that empowers customers. Join our network of successful stockists. #VidaKushWholesale #FemaleFounded #B2B #Fashion