Brand Tone

professional, educational, and caring

Brand Values

• •Scientific Efficacy
• •Natural Ingredients
• •Safety and Purity
• •Customer Empowerment
• •Heritage and Passion

Best Practices

• •Lead with Science, Support with Nature: Always ground product claims in scientific evidence and patented ingredients, while highlighting the natural origin of the components.
• •Maintain an Educational Tone: Frame content as helpful advice or a solution to a problem, rather than just a sales pitch. Use blog posts and social media to teach consumers about skin health.
• •Emphasize Safety and Trust: Consistently mention "dermatologically tested," "cruelty-free," and "paraben-free" to build and maintain trust with your audience.
• •Use a Caring and Empowering Voice: Write in a way that shows you understand the customer's struggles and are providing them with the tools for a lifetime of healthy skin.
• •Be Consistent Across All Channels: Ensure that the language and core messages are uniform, from the website's "About Us" page to the shortest TikTok caption, to create a cohesive and recognizable brand identity.

Social Perception

Customers and the general public perceive VIDADERM.com as a reliable and high-quality dermo-cosmetic brand. The association with dermatologists and the focus on "clean" formulations (paraben-free, cruelty-free) resonates well with a health-conscious audience. The brand is often recommended for those with sensitive skin or specific dermatological issues like acne, dryness, and hyperpigmentation. The perception is that of a brand that successfully merges the best of science and nature to deliver tangible results.

Copy Examples

• •Shield your skin with the power of science and nature. Our new SPF 100 Fluid Sunscreen offers broad-spectrum protection while nourishing your skin with our patented antioxidant complex. Because your skin is for life, protect it with VIDADERM.
• •Tired of products that irritate your sensitive skin? Our Gentle Cleansing Cream, developed with dermatologists, soothes as it cleanses. Experience the VIDADERM difference: effective care, zero irritation.
• •Reveal your skin's natural radiance. Our Anti-Dark Spot Brightening Cream is formulated with the patented AZELOGLICINA™ and Vitamin C to correct dark spots and even out your complexion. Clinically proven, naturally derived.
• •Struggling with acne? Here’s a 3-step routine that actually works. Our acne treatment kit, with its patented Tiolisina™ sebum normalizer, targets breakouts without drying out your skin. Get ready for a healthy, clear complexion! #Vidaderm #AcneSolution #Skincare
• •Embrace the Italian secret to beautiful skin. For over 43 years, VIDADERM has been passionately crafting skincare solutions that blend cutting-edge science with the finest natural ingredients. Rediscover your skin's health and vitality.