Brand Tone

Celebratory & Glamorous, Feminine & Elegant, Confident & Expressive, Accessible & Trendy

Brand Values

• •Self-Expression & Confidence
• •Celebration & Joy
• •Beauty & Elegance
• •Quality & Craftsmanship (Stated)
• •Affordability & Accessibility
• •Customer Focus

Best Practices

• •Embrace "Celebration" Keywords: Consistently use words that evoke excitement, glamour, and special occasions (e.g., sparkle, shine, dazzle, stunning, celebrate, unforgettable, magic, dream).
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer feel confident, beautiful, and ready to express themselves (e.g., "Showcase your charm," "Feel like a star," "Own the moment").
• •Maintain a Visually Rich Language: Mirror the glamorous and detailed nature of the products in your descriptions. Use evocative adjectives that appeal to the senses and highlight the unique features (e.g., "intricately crafted sequins," "delicate vine design," "luxurious sparkling fabric").
• •Keep it Aspirational yet Accessible: While showcasing glamour, ensure the language remains inviting and doesn't feel exclusive, aligning with the brand's value of affordability. Highlight how these special pieces are attainable for their target audience.
• •Consistent Voice Across Platforms: Ensure that the tone used on the website, in email marketing, social media captions, and any ad copy is harmonious. Develop a brief brand voice guide for anyone creating content.

Social Perception

Seen as a Source for Occasion Wear, Appreciated for Aesthetics & Price, Concerns about Quality/Durability, Trendy and Fashion-Forward

Copy Examples

• •Steal the spotlight. Our new sequin collection has arrived to make sure your every entrance is an event. Shine on, you deserve it.
• •Your dream day deserves the perfect sparkle. Discover Victray bridal hair accessories – designed to weave magic into your 'I do' moment.
• •Unleash your inner goddess. Victray body chains are here to turn heads and elevate your festival look from memorable to unforgettable.
• •Instant glam, zero fuss. Get ready to wow with Victray press-on nails – your secret weapon for a flawless, party-ready manicure in minutes.
• •Life’s a party, dress like it! ✨ Victray brings you the sparkle and style to celebrate every moment. Tag a friend who needs a little more glam in their life!