Brand Tone

Warm, Sincere, and Human.

Brand Values

• •Well-being
• •Craftsmanship/Customization
• •Community/Loyalty
• •Honesty/Transparency
• •Perseverance

Best Practices

• •Speak from the Heart: Use genuine and sincere language. If the brand is personal, let that shine through. Avoid overly corporate or impersonal jargon.
• •Maintain Transparency: Be open and honest with your audience, especially regarding important updates or changes. This builds trust.
• •Focus on "You" (The Customer): Even when sharing brand news, frame it in a way that shows care for the customer and how it impacts them.
• •Be Consistent Across Platforms: Ensure the tone used on the website matches the tone on social media, emails, and any other customer touchpoints. This creates a cohesive brand personality.
• •Listen and Engage Personally: When interacting with comments or messages, respond in the same warm, sincere, and human tone. Acknowledge customer feelings and feedback.

Social Perception

Given the message, customers likely perceive the brand as a small, perhaps owner-operated, business with a personal touch. The 7 years of operation suggest a degree of established trust and satisfaction among its customer base. The transparency about the hiatus may foster understanding and empathy from loyal customers, potentially strengthening their connection to the brand upon its return.

Copy Examples

• •After a period of reflection and rejuvenation, we're thrilled to announce that Victory Handmade is preparing to open its doors again this Fall! We've missed our incredible community and can't wait to get back to creating unique, custom pieces just for you. Thank you for your patience and unwavering support. Stay tuned for sneak peeks!
• •Your vision, handcrafted by us. At Victory Handmade, every piece tells a story – your story. We're dedicated to bringing your ideas to life with the same care and passion you've always known. What custom creation are you dreaming of?
• •Slowly but surely, our workshop is buzzing again! Taking the time we needed has reignited our passion for the craft. We believe in the beauty of handmade, and we're pouring our hearts into preparing for our Fall '25 return. #VictoryHandmadeReturns #HandcraftedWithCare
• •To our wonderful community – your messages of support have meant the world to us during our break. It E2 80 99s a reminder of why we started Victory Handmade 7 years ago. We're more committed than ever to serving you with beautiful, custom-made treasures. Thank you for being on this journey with us.
• •The countdown to creativity begins! We're carefully curating and crafting, getting everything just right for our Fall '25 comeback. We're not just reopening a store; we're reigniting a passion we share with you. Get ready! #VictoryHandmade #CustomCreationsComingSoon