Brand Tone

Playful & Humorous, Creative & Artistic, Enthusiastic & Passionate, Approachable & Friendly, Slightly Irreverent

Brand Values

• •Creativity & Originality
• •Fun & Enjoyment
• •Quality & Performance
• •Community
• •Individuality & Self-Expression
• •Passion for Cycling

Best Practices

• •Consistently weave in playful language, primate-related puns and the brand's signature Ooh Ooh Aah Aah where appropriate.
• •Use active, enthusiastic language that evokes the joy and freedom of cycling.
• •Continuously emphasize the artistic and illustrative nature of the products.
• •Write in a friendly, approachable manner. Ask questions, encourage user-generated content, and make customers feel like they're part of a troop or tribe. Avoid alienating jargon.
• •Subtly weave in mentions of quality, comfort, and technical features without letting it dominate or dilute the fun. For instance, Serious performance, seriously fun design.

Social Perception

A distinctive and refreshing alternative to mainstream or minimalist cycling brands. Artistic and design-driven, with a strong visual identity. Fun, likeable, and not overly serious. A provider of good quality cycling apparel that is both functional and stylish. A brand that fosters a sense of community among those who appreciate its unique aesthetic. Authentic, likely due to its clear founder-driven design ethos and consistent branding.

Copy Examples

• •Stop monkeying around in boring kit! 🍌 Our NEW [Jersey Name] just swung into stock. Packed with more style than a barrel of chimps and all the performance you need to go bananas on your next ride. Grab yours before it vanishes into the jungle! #VictoryChimp #NewKitDay #CyclingStyle
• •Weekend tribe assemble! 🤘🐒 Where are your two-wheeled adventures taking you? Tag us @victorychimps in your wild rides – we love seeing our gear out in its natural habitat! #ChimpLife #CyclingCommunity #RideInStyle
• •We reckon cycling should be about big grins, not just big gears. That's why Victory Chimp was born – out of a love for art, bikes, and not taking things too seriously. We make kit that’s as bold and adventurous as you are. Ooh Ooh Aah Aah! #VictoryChimp #CyclingAdventures #DesignLed
• •Feeling the urge to update your cycling wardrobe? Our Summer Sale is ON! Peel yourself a bargain with [X]% off selected primate-approved gear. Don't hang about – these deals are too good to last! ☀️🚴 #CyclingSale #VictoryChimp #TreatYourself
• •Don't let your ankles have all the bland fun. Our [Sock Design Name] socks are here to add a cheeky flash of personality to your pedal stroke. Serious comfort, not-so-serious style. That's the Victory Chimp way! #SockGameStrong #CyclingAccessories #DetailsMatter