Brand Tone

Elegant & Sophisticated, Storytelling & Heritage-Focused, Natural & Pure, Sensory & Evocative, Understated & Minimalist

Brand Values

• •Heritage & Authenticity
• •Quality & Craftsmanship
• •Natural Ingredients & Well-being
• •Environmental Responsibility
• •Accessible Luxury

Best Practices

• •Embrace the Heritage: Always weave in the "Paris 1889" origin story subtly or overtly. Use terms that evoke classic French elegance alongside modern simplicity.
• •Focus on Sensory Language: Describe the fragrances evocatively. Use words that appeal to smell, touch, and emotion to create an immersive experience.
• •Highlight Natural Purity: Consistently mention key natural ingredients (e.g., organic olive oil), vegan, and cruelty-free aspects, and what the products are "free from" (parabens, mineral oils).
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. The language should be sophisticated yet accessible, reflecting a premium brand.
• •Visual Consistency is Key: Ensure that all copy is paired with visuals (photography, videography) that reflect the brand's clean, minimalist, and nature-inspired aesthetic. The visual tone strongly supports the written tone.

Social Perception

High-Quality Products, Aesthetic Appeal, Niche & Boutique, Trustworthy (due to natural claims), A Blend of French Tradition and Scandinavian Modernity

Copy Examples

• •Headline: Rediscover Parisian Artistry. Experience Victor Vaissier. Body: Journey back to 1889 with fragrances born in Paris, now reimagined for the modern home. Our vegan soaps and lotions, rich with organic olive oil and evocative scents, offer a daily touch of heritage and pure indulgence.
• •Headline: The Scent of Memories. The Purity of Nature. Body: Each Victor Vaissier creation is a whisper of history and a promise of nature's finest. From the lavender fields of Provence to exotic inspirations, our cruelty-free formulas bring timeless elegance and gentle care to your skin and home.
• •Headline: Simple Rituals, Profound Scents. Body: Elevate your everyday with Victor Vaissier. Our carefully crafted candles and diffusers transform your space with unique French fragrances, while our skin-kind soaps and lotions nourish with natural ingredients. Pure. Vegan. Beautiful.
• •Headline: From Paris, With Love. Revived in Sweden. Body: The legacy of Monsieur Vaissier’s 1889 Parisian perfumery lives on. Discover a world where classic French scents meet Scandinavian design and a commitment to natural, vegan ingredients. Experience Victor Vaissier – kindness to your skin, your home, and the planet.
• •Headline: More Than Soap. It's a Vaissier Moment. Body: Unwind with the sophisticated aroma of Figue du Japon or the refreshing zest of Atmosphère. Victor Vaissier offers an escape – a small luxury, a moment of pure sensory delight, rooted in history and crafted with care.