Brand Tone

Aspirational, empowering, chic, confident, inspiring, fresh, playful, and encouraging, aimed at building a community for modern, fashion-conscious female golfers.

Brand Values

• •Empowerment
• •Fashion-Forward Design
• •Quality & Affordability
• •Versatility
• •Authenticity

Best Practices

• •Lead with Empowerment: Always frame the narrative around confidence, strength, and inspiring women. Use active, empowering verbs and focus on how the apparel makes the wearer feel.
• •Bridge Fashion and Function: Consistently mention both the style/aesthetic elements (e.g., "chic silhouette," "heritage-inspired") and the performance features (e.g., "moves with your swing," "moisture-wicking") in your copy. The brand's unique selling proposition lies at this intersection.
• •Tell the Founder's Story: Weave the authentic story of Victoria Paulsen into the brand narrative whenever appropriate. It's a powerful differentiator that builds connection and trust.
• •Use "Insider" Language Playfully: Incorporate golf-related puns and modern slang (e.g., "Fore your everyday play," "Golf Babe") to maintain a fresh, youthful, and approachable tone that resonates with the target demographic.
• •Emphasize Versatility: Highlight the on-and-off-the-course wearability of the pieces. Showcase the apparel in different settings beyond the fairway to reinforce its value as part of a versatile, modern wardrobe.

Social Perception

Perceived as a fresh and essential brand that successfully merges functional golf wear with contemporary fashion. It's praised for high-quality, stylish designs appealing to younger female golfers, and the founder's authentic story adds an inspirational, game-changing quality, making golf more fashionable and accessible.

Copy Examples

• •From the 18th hole to happy hour. Our Miranda Dress is designed for every part of your day. Confidence that doesn't end when the game is over. #VictoriaPaulsen #ForeYourEverydayPlay
• •The Heritage Collection: Timeless style, modern performance. We've redefined classic golf apparel for the woman who does it all. Shop the collection that’s as versatile as you are.
• •Tired of boxy, uninspired golf wear? So were we. Victoria Paulsen was founded by a woman golfer to create the stylish, high-quality apparel we've all been waiting for. Discover fashion that performs. 10% off your first order.
• •Serve a look with our Jodie Stripe Skort. Inspired by heritage silhouettes but crafted for the modern game, its lightweight tech twill and moisture-wicking properties keep you cool under pressure. The vintage flair is just a bonus. #GolfBabe
• •Subject: It all started with an idea... Body: In 2022, our founder, Victoria Paulsen, invested everything she had into a single vision: to create golf apparel that was stylish, affordable, and made for us. Today, that vision is a reality. This isn't just clothing; it's a movement to empower women to take on the course with confidence. Designed by a woman golfer, for women golfers. Welcome to the club.