Brand Tone

Expert, Professional, and Aspirational

Brand Values

• •Quality and Craftsmanship
• •Sustainability
• •Expertise and Collaboration
• •Innovation

Best Practices

• •Lead with Expertise: Always write from a position of authority. Use precise, technical language appropriate for a professional audience. Avoid overly casual or generic marketing jargon.
• •Weave in Sustainability: Do not treat sustainability as an afterthought. Integrate it into the core message of every communication, linking it directly to quality and modern design principles. Mention certifications (FSC, PEFC) where relevant.
• •Show, Don't Just Tell: Let the projects do the talking. Always pair strong copy with high-quality visuals. When writing, focus on the application and the result rather than just the product itself.
• •Emphasize Collaboration: Regularly mention and tag the architects, designers, and builders you work with. This not only gives credit but also reinforces your brand's role as a key partner in the professional community, fostering a sense of shared success.
• •Maintain a Professional and Aspirational Tone: Every piece of copy, from a social media caption to an email, should reflect the brand's premium positioning. The tone should be consistently professional, confident, and inspiring, reflecting the high caliber of the projects you supply.

Social Perception

Highly regarded and perceived as a premium, reliable, and expert supplier. Customers and partners view them as a trusted authority in the timber industry, known for quality products and dependable service.

Copy Examples

• •Precision in practice. Our Proplank Spotted Gum battens create a dynamic facade for the new commercial hub by @[ArchitectHandle]. A testament to the natural durability and aesthetic of responsibly sourced Australian timber. #TimberCladding #ArchitecturalDesign #SustainableBuilding
• •For today's leading architects, material selection is a statement of intent. Specifying PEFC-certified timber is no longer just an environmental choice—it's a commitment to quality, longevity, and innovative design. Discover how our Australian species are helping shape the future of sustainable construction.
• •Where Heritage Meets Innovation. Explore the Art of Shou Sugi Ban Charred Timber.
• •Specify with confidence. High-quality Australian timber cladding, decking, and battens for architects and designers. View our project gallery.
• •Hi [Architect's Name], We've been following your work at [Architect's Firm] and are impressed by your commitment to innovative design. At Victorian Timber, we specialize in providing premium, sustainable Australian timber that brings visionary projects to life. We would be pleased to provide samples or a technical consultation for your next design. Let's build something remarkable together.