Brand Tone

friendly, professional, and heartfelt

Brand Values

• •Quality: A strong emphasis on providing the freshest, most beautiful flowers.
• •Customer Satisfaction: A commitment to exceeding customer expectations and providing excellent service. This includes offering a "no obligation FREE consultation and quote" for wedding flowers.
• •Reliability: Ensuring timely delivery and dependable service.
• •Local Expertise: Positioned as a trusted local florist catering to the Upper Hutt community and surrounding areas.
• •Personal Touch: Creating arrangements that are "individually created especially for you." They offer personalized messages with deliveries.

Best Practices

• •Always Emphasize Freshness and Quality: Consistently mention the high standard of your flowers and the care taken in creating arrangements.
• •Maintain a Warm and Approachable Voice: Use language that is welcoming, helpful, and empathetic, reflecting the positive interactions customers have with staff.
• •Highlight Expertise and Professionalism (especially for events): When discussing weddings or other significant events, showcase your experience and ability to deliver exceptional results.
• •Incorporate Emotional Language (when appropriate): Connect with the feelings behind why people send flowers – love, celebration, sympathy, gratitude.
• •Reinforce Local Connection: Remind customers that you are their local, trusted florist, familiar with the community and its needs.

Social Perception

Victoriana Florist is highly regarded by its customers and the local community as a trusted, high quality, excellent service, and community focused business.

Copy Examples

• •Brighten someone's day with a burst of sunshine! Our freshest seasonal blooms, handcrafted with care, are the perfect way to show you're thinking of them. Order online for delivery across Upper Hutt and Wellington. #VictorianaFlorist #FreshFlowers #MadeWithLove
• •Your dream wedding flowers, brought to life by our expert florists. From breathtaking bouquets to stunning venue arrangements, we'll ensure every petal is perfect. Schedule your complimentary consultation today and let's create something beautiful together. #UpperHuttWeddings #BridalBlooms #VictorianaMagic
• •In moments of tenderness, let flowers convey what words cannot. Our thoughtfully designed sympathy arrangements offer a heartfelt expression of comfort and remembrance. Delivered with care and respect. #WithSympathy #FloralTribute #VictorianaCares
• •Proudly serving our wonderful Upper Hutt community with beautiful, fresh flowers for every occasion. Thank you for choosing Victoriana Florist – your trusted local floral artists. #UpperHuttFlorist #ShopLocalNZ #CommunityLove
• •More than just flowers! Discover our delightful gift baskets, brimming with locally sourced treats and paired with beautiful blooms. The perfect surprise, delivered with a smile. #GiftIdeas #HuttValleyGifts #VictorianaHampers