Brand Tone

Feminine, Elegant, Joyful, Vibrant, Authentic, Story-Driven, Aspirational, Coastal/Southern, Warm, and Approachable.

Brand Values

• •Artisanal Craftsmanship
• •Celebration of Heritage
• •Quality Materials
• •Empowering Women
• •Authenticity & Passion
• •Ethical Production
• •Joy & Color

Best Practices

• •Embrace Storytelling: Weave in the narrative of Charleston inspiration, the founder's passion, and the journey of the handcrafted pieces from artisans to the customer. This adds depth and authenticity.
• •Use Evocative and Sensory Language: Describe the feel of the cotton, the vibrancy of the colors, and the atmosphere of coastal/Southern living (e.g., "sun-drenched," "gentle breeze," "vibrant hues," "softest cotton").
• •Highlight Artisanal Value: Consistently mention the hand-blocked, handwoven nature of the products and the collaboration with artisans in India, Peru, and Colombia. This reinforces the brand's commitment to craftsmanship and ethical practices.
• •Maintain a Positive and Uplifting Voice: The copy should reflect the joy and confidence the brand aims to inspire in its customers. Focus on celebration, beauty, and the pleasure of wearing something special.
• •Stay Visually Consistent with Copy: Ensure the tone of the copy aligns with the brand's visual identity on social media and the website – bright, feminine, elegant, and often featuring scenic, aspirational backdrops. The language should complement the "coastal and southern living" visual narrative.

Social Perception

Chic and Stylish, High Quality, Unique Designs, Connected to a Lifestyle, Founder-Driven, Growing and Reputable.

Copy Examples

• •Instagram Post (Image: Woman twirling in a vibrant floral block print dress on a sunny beach): Sun-kissed days and handcrafted charm. Our [Dress Name] dress, made with love by artisans in Jaipur, is your perfect companion for embracing the coastal breeze and living life in full color. ✨ #VictoriaDunnDesign #BlockPrintLove #SouthernStyle #CoastalLiving
• •Email Subject Line: Just In: New Hues to Brighten Your Southern Charm ☀️ Email Body Snippet: Hello Sunshine! Discover the latest arrivals from Victoria Dunn, where every stitch tells a story of Charleston inspiration and artisanal dedication. Wrap yourself in the softest cottons and the most joyful prints, designed to make you feel effortlessly beautiful.
• •Product Description (for a handwoven bag): Meet your new go-to for market days and seaside strolls. The [Bag Name] is more than just an accessory; it's a piece of art, handwoven with generations of skill by our talented female artisan partners in Colombia. Carry a touch of global craftsmanship and Southern elegance wherever you wander.
• •Website Banner: Victoria Dunn: Inspired by Charleston. Crafted by Hand. Designed for Joyful Living.
• •TikTok Video Caption (Video: Quick cuts of different women styling the same dress in various ways – casual to dressy): One dress, endless Southern charm! 🌸 From brunch with the girls to sunset soirées, our hand-blocked prints are made for making memories. How would you style your Victoria Dunn? #VDDStyleStory #CharlestonFashion #EffortlessElegance #WearableArt