Brand Tone

Enchanting & Wondrous, Educational & Informative, Family-Friendly & Welcoming, Caring & Responsible

Brand Values

• •Education & Discovery
• •Conservation & Animal Welfare
• •Creating Wonder & Joy
• •Community Focus
• •Authenticity

Best Practices

• •Emphasize Wonder and Magic: Use evocative and sensory language to describe the experience (e.g., "vibrant," "enchanting," "magical," "fluttering," "lush").
• •Highlight Educational Aspects Naturally: Weave in interesting facts about the animals, plants, and conservation efforts without being overly academic. Make learning feel like part of the adventure.
• •Maintain a Welcoming and Inclusive Voice: Address a broad audience, including families, individuals, and nature lovers. Keep the language accessible and friendly.
• •Showcase Ethical Practices Subtly: Mention the rescued animals and conservation efforts to build trust and appeal to conscious consumers, but integrate it into the broader narrative of a beautiful and fascinating place.
• •Keep it Positive and Uplifting: Focus on the joy, beauty, and unique experience the gardens offer. Even when discussing serious topics like conservation, frame it around positive action and hope.

Social Perception

A Must-Visit Attraction, Engaging for All Ages, Educational & Beautiful, A Tropical Escape, Ethical & Responsible

Copy Examples

• •Headline: Escape to a World of Wonder. Body: Thousands of butterflies dance in a lush, tropical paradise. Discover vibrant birds, fascinating frogs, and gentle giants like our tortoises. Your jungle adventure awaits at Victoria Butterfly Gardens – an unforgettable experience for the whole family. #VictoriaButterflyGardens #TropicalEscape #FamilyFunBC
• •Headline: Where Learning Takes Flight! Body: Spark curiosity in all ages! Explore the incredible life cycle of butterflies, marvel at our diverse Insectarium, and meet rescued animals from around the globe. Victoria Butterfly Gardens: more than just beauty, it's an education in nature. #ButterflyEducation #ScienceWorld #IslandMagic
• •Headline: Feel the Warmth of the Tropics, Right Here in Victoria. Body: Step out of the everyday and into an enchanting indoor rainforest. Surround yourself with exotic plants, the gentle flutter of wings, and the calls of tropical birds. Victoria Butterfly Gardens – your year-round tropical getaway. #IndoorJungle #VictoriaBC #ExploreVancouverIsland
• •Headline: Every Visit Makes a Difference. Body: At Victoria Butterfly Gardens, our animals are family – rescued, donated, and cherished. Your visit supports our commitment to conservation and providing a loving home for creatures big and small. Witness nature's beauty and support a cause. #AnimalRescue #Conservation #EthicalTourism
• •Headline: So Much More Than Butterflies! Body: While our butterflies are stars, discover a whole ecosystem! From colorful flamingos and curious iguanas to our amazing Insectarium and the serene caiman, Javier. Victoria Butterfly Gardens is a vibrant tapestry of life waiting to be explored. #Biodiversity #JungleLife #MustSeeVictoria