Brand Tone

Elegant & Sophisticated, Personal & Approachable, Artistic & Inspired, Empowering & Confident, Feminine & Delicate

Brand Values

• •Craftsmanship
• •Simplicity & Elegance
• •Quality
• •Uniqueness & Individuality
• •Meaning & Storytelling
• •Customer Connection
• •Accessibility (in terms of wearability)

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., elegant, personal, artistic, empowering, delicate), preferred vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Focus on 'Handmade' and 'NYC Studio': Consistently weave in the handmade nature and New York City origin of the jewelry to reinforce craftsmanship and brand identity.
• •Tell the Story: Infuse copy with the inspiration behind collections or individual pieces. Highlight the meaning, empowering messages, or Victoria's personal journey where appropriate.
• •Emphasize 'Delicate,' 'Feminine,' and 'Minimalist' with a 'Subtle Edge': Use these descriptive words consistently in product descriptions and marketing materials to align with the visual aesthetic and customer expectations.
• •Maintain a Personal and Approachable Connection: Address the customer directly (using 'you' and 'your'). Share snippets about the brand being a 'small, Latina-run business' to foster a sense of connection and authenticity. Respond to comments and messages with warmth and helpfulness.

Social Perception

Positive, Trusted, Associated with Daintiness and Minimalism, Good for Gifting

Copy Examples

• •Instagram Post (Image: Close-up of a delicate gold necklace on a model): Adorn your everyday. Our [Necklace Name] is more than just an accessory; it's a whisper of elegance, handcrafted in our NYC studio to become a part of your story. Discover the subtle magic. #VictoriaBekerman #HandmadeJewelry #NYCMade #DelicateAdornment #EverydayElegance
• •Email Subject Line for New Collection: New from the Studio: Pieces That Speak to You ✨ Email Body Snippet: Inspired by [Inspiration Source, e.g., the quiet strength of urban nature], our latest collection is a testament to imperfect beauty and the art of slow craftsmanship. Each piece is designed to feel uniquely yours. Explore the new arrivals.
• •Product Description (for a pair of minimalist earrings): Simplicity, redefined. Our [Earring Name] earrings offer a clean, minimalist aesthetic with a hint of artisan charm. Delicately handcrafted from [Material, e.g., 14K gold-filled wire], they’re designed for effortless wear, taking you from morning coffee to evening glow with understated confidence. Wear them as a reminder that true elegance lies in simplicity.
• •Facebook Ad (Carousel showing different ways to style a bracelet): Your Story, Your Style. The [Bracelet Name] bracelet, a timeless piece designed for versatility. Handcrafted with intention in NYC, it’s the perfect touch of delicate femininity for every moment. How will you wear yours? #VBStudio #ArtisanJewelry #MinimalistStyle #EverydayLuxury #LatinaDesigner
• •About Us' Snippet for a Feature: At Victoria Bekerman Studio, we believe jewelry should be as unique and personal as the woman who wears it. Founded by Victoria, an artist originally from Buenos Aires, our NYC-based, Latina-run studio is dedicated to crafting simple yet elegant pieces with a subtle edge. Each design tells a story, meant to be cherished and worn as an expression of your inner confidence.