Brand Tone

Elegant & Refined, Warm & Inviting, Quality-Conscious & Trustworthy, Passionate

Brand Values

• •Quality Craftsmanship
• •Italian Heritage & Design
• •Comfort & Well-being
• •Customer Satisfaction
• •Elegance & Beauty
• •Transparency/Guidance

Best Practices

• •Develop a Brand Lexicon
• •Emphasize Storytelling & Origin
• •Focus on Sensory Language
• •Maintain a Refined yet Accessible Voice
• •Ensure Visual and Textual Harmony

Social Perception

Positive Product Experience, Association with Italian Quality, Reliable Retailer, Niche Online Presence

Copy Examples

• •Vico Casa: Drape Your Home in Tuscan Elegance. Discover the art of Italian living. Our curated collection of linens and home décor, crafted with passion in Tuscany, brings timeless quality and unparalleled comfort to your everyday moments. Indulge in the soft embrace of our natural fiber duvets and awaken to refined beauty.
• •The Heart of Italy, The Soul of Your Home. At Vico Casa, we believe home is a sanctuary. That's why we pour generations of Italian craftsmanship into every stitch and every design. From luxurious goose-down pillows to exquisitely designed tableware, experience the warmth and quality that only true "Made in Italy" can offer.
• •Sleep Beautifully. Live Elegantly. With Vico Casa. Imagine a rest so pure, so comforting, it transforms your well-being. Our premium bedding, born from a love for fine materials and meticulous detail, promises just that. Let Vico Casa turn your home into a haven of sophisticated tranquility.
• •Curated Quality, From Our Tuscan Hills to Your Home. Inspired by the timeless beauty of Vicopisano, Vico Casa selects and creates pieces that speak of heritage and enduring style. Experience the difference that passion for quality and authentic Italian design makes in every room.
• •Vico Casa – Where Italian Dreams are Woven. More than just home goods, we offer an invitation to a lifestyle. A lifestyle of warmth, elegance, and the quiet luxury of pieces made to last. Explore our collections and find the perfect expression of your refined taste.