Brand Tone

authentic, passionate, and educational

Brand Values

• •Natural & Organic
• •Effectiveness
• •Sustainability & Environmental Responsibility
• •Cruelty-Free
• •Authenticity & Heritage
• •Customer Connection

Best Practices

• •Always lead with the 'why'. Start with the brand's purpose and values before diving into product features. Emphasize the commitment to natural, effective, and sustainable skincare.
• •Tell stories. Use the narrative of Vic and Margot to create an emotional connection. Share anecdotes about the inspiration behind products, customer experiences, or the sourcing of ingredients.
• •Educate and empower. Position the brand as a knowledgeable and trusted guide in the world of natural skincare. Explain the benefits of ingredients and routines in a clear, accessible way.
• •Use sensory language. Describe the scents, textures, and feelings associated with the products to create a more vivid and enticing experience for the reader.
• •Maintain a personal and empathetic tone. Address the customer directly, listen to their feedback, and show that you understand their needs and aspirations for healthy, beautiful skin.

Social Perception

The public perception of Vic & Margot is overwhelmingly positive. Customers frequently praise the high quality and effectiveness of the products, particularly mentioning the pleasant scents and textures. Many reviews highlight the brand's natural approach as a key differentiator from commercial products. Customers appreciate the brand's transparency and the tangible results they see, such as improved skin hydration and radiance. The narrative of the brand seems to resonate well, creating a sense of trust and shared values with its clientele.

Copy Examples

• •Rediscover your skin's natural brilliance. Our new serum, born from a blend of heritage botanicals and modern science, works in harmony with your skin to hydrate, protect, and illuminate. It’s not just skincare; it’s a ritual of self-love passed down through generations.
• •For us, beauty is more than skin deep. It's in the conscious choices we make every day. That's why we pour our passion into creating products that are kind to your skin and the planet we all call home. Join us on a journey to a more beautiful, sustainable world.
• •Tired of skincare that promises the world but underdelivers? At Vic & Margot, we believe in the power of nature. Our handcrafted, organic products are designed to nourish your skin from the inside out. Experience the difference that real ingredients make. Your skin will thank you.
• •Let's talk about the magic of cranberry. Packed with antioxidants, this humble fruit is a powerhouse for achieving a clear, radiant complexion. We've harnessed its natural goodness in our facial exfoliant to bring you a product that not only polishes your skin but also protects it. Nature's wisdom, bottled for you.
• •A little something to brighten your day. As part of the Vic & Margot family, we wanted to share our latest creation with you first. Our new citrus blossom soap is a burst of sunshine, crafted to gently cleanse and uplift your senses. For a limited time, enjoy a special introductory offer, just for you.