Tono de Marca

Passionate and Personal: Deeply artistic, evocative, and emotional. Intimate, authentic, appreciative, and reverent towards the craft. Inviting and friendly in customer interactions.

Valores de Marca

• •Artisanal Craftsmanship
• •Individuality and Uniqueness
• •Passion and Love
• •Quality and Durability
• •Emotional Connection

Mejores Prácticas

• •Always Tell a Story: Whether in a short caption or a product description, frame the jewelry as a narrative. It’s not just made; it's "infused with passion," it "tells a tale," it's a "story you wear."
• •Lead with Passion and Emotion: Use evocative, heartfelt language. Words like love, passion, heart, dedication, magic, and enchanting are core to the brand's voice and should be used consistently.
• •Emphasize "Handmade" and "Unique": Reinforce the value proposition in every communication. Remind the audience that each piece is a "one-of-a-kind" creation, distinguishing it from mass-market competitors.
• •Maintain a Personal Connection: Write in the first person ("my passion," "I create") whenever possible, especially in emails and social media, to maintain the personal, artist-driven feel of the brand. Address the customer directly with "you" and "your story."
• •Focus on the "Why," Not Just the "What": The "what" is a silver necklace. The "why" is to bring joy, express individuality, and own a piece of wearable art. Your copy should always connect the product back to this deeper, emotional benefit for the customer.

Percepción Social

Overwhelmingly positive, aligning with intended values. Perceived as high-quality art, crafted by a trusted artisan. Products are seen as magical and unique, and the brand is viewed as reliable and professional.

Ejemplos de Copy

• •From my hands to yours. Each tiny wire is placed with intention, each fleck of enamel tells a story of the sea. This isn't just a necklace; it's a piece of passion, crafted to be as unique as the person who wears it. Carry a little piece of the ocean's magic with you. ✨ #VickysDreams #HandmadeJewelry #Cloisonne #ArtisanJewelry #WearableArt
• •Find Your Forever Piece of Art. Tired of mass-produced jewelry that everyone else has? At Vicky's Dreams, every necklace and earring is a one-of-a-kind masterpiece, handcrafted with love and ancient Cloisonné techniques. Own a story, not just an accessory. Discover the collection and find the piece that speaks to you. Shop Now
• •Step back in time with a modern twist. These Art Deco-inspired earrings are meticulously handcrafted from sterling silver and brought to life with vibrant Cloisonné enamel. Each pair is a unique celebration of timeless design and artisanal passion, made to make you feel extraordinary. Let them be more than just jewelry—let them be your story.
• •A Story in Silver & Color: The Garden Collection is Here. Hello, art lover! For weeks, I've been in my workshop, pouring my heart into a new collection inspired by the quiet magic of an English garden. Each piece is a unique, handcrafted story of blooming flowers and vibrant life, made just for you. These are one-of-a-kind creations and won't be made again. Explore the collection and find your bloom.
• •From powder... to passion... to perfection. The magic of Cloisonné ✨ Every piece tells a story. #handmade #enameljewelry #artprocess #vickysdreams