Brand Tone

Aspirational & Active, Friendly & Family-Oriented, Quality-Conscious & Informative

Brand Values

• •Quality & Durability
• •Inspired by Australian Lifestyle
• •Inclusivity & Comfort
• •Family & Heritage
• •Functionality

Best Practices

• •Embrace the "Conqueror" Spirit Positively: Use active, encouraging language that reflects the "Veni, Vidi, Vici" origin but keep it focused on personal achievement, enjoyment of the outdoors, and confidence rather than aggressive competition (unless specifically targeting athletes).
• •Highlight Australian Roots Authentically: Weave in references to the Australian lifestyle, beaches, and outdoor culture naturally. Use imagery that reflects this.
• •Prioritize Clarity and Function: When describing products, clearly communicate the benefits of features like fabric quality, durability, and fit in a straightforward, informative way. Avoid overly technical jargon unless explaining a specific performance benefit.
• •Maintain a Friendly and Inclusive Voice: Address customers in a warm, approachable manner. Ensure messaging is inclusive of different ages, body types, and swimming abilities, reinforcing that VICI SWIM is for "everyone."
• •Showcase Real People and Lifestyles: Utilize user-generated content and lifestyle imagery that feels authentic and relatable to your target audience, reinforcing the connection to everyday Australians and their love for the water.

Social Perception

Positive customer reviews, associated with performance, lifestyle brand, trusted by local swim entities.

Copy Examples

• •Headline: Conquer the Water. Australian Designed Swimwear for Every Body. Body: From sun-soaked beach days to dedicated lane swimming, VICI SWIM is crafted for your Australian lifestyle. Experience high-quality, comfortable swimwear that moves with you. Dive in.
• •Headline: Built for Fun, Made to Last. VICI SWIM Kids. Body: Let them splash, play, and explore with confidence. Our vibrant kids' swimwear is designed in Australia for ultimate comfort and durability, using quality, chlorine-resistant fabrics. Adventure awaits!
• •Headline: Your Lifestyle. Your Swimwear. VICI. Body: Inspired by the endless Australian summer, VICI SWIM offers functional, flattering pieces for every swimmer. Feel the quality, embrace the comfort, and conquer your day.
• •Headline: Quality You Can Feel. Performance You Can Trust. Body: At VICI SWIM, we meticulously design each piece with premium, durable materials like our recycled Italian fabrics. For a fit that supports and lasts, choose Australian-owned VICI.
• •Headline: From Our Family to Yours: Swimwear for Life's Adventures. Body: Since 2004, our family has been dedicated to creating swimwear that celebrates the joy of the Australian outdoors. Discover the VICI SWIM difference – comfortable, stylish, and ready for anything.