Tono de Marca

Bold and Rebellious, Inclusive and Empowering, Direct and Edgy, Authentic and Passionate, Approachable

Valores de Marca

• •Individuality & Self-Expression
• •Inclusivity & Genderlessness
• •Sustainability & Consciousness
• •Quality & Durability
• •Authenticity
• •Affordability & Accessibility

Mejores Prácticas

• •Consistently use bold, confident, and slightly rebellious language. Incorporate terms that reflect the punk, gothic, and grunge ethos (e.g., "defy," "unleash," "rebellion," "edge," "raw").
• •Ensure messaging always reinforces the genderless nature of the products and the brand's mission to empower self-expression for all individuals.
• •Regularly remind the audience of the quality, durability, and sustainable practices (made-to-order, small batches, minimal waste) that differentiate the brand.
• •Write as if speaking *with* the community, not *at* them. Use direct address, ask questions, and encourage interaction and user-generated content. Reflect the "Made by us, styled by you" mantra.
• •Maintain an authentic alternative edge, but ensure the overall tone remains accessible and inviting to those who identify with the subcultures Vicious Punx serves. The goal is to build a loyal community, not to intimidate.

Percepción Social

Highly Positive, Unique and Distinctive, Good Quality, Reliable, Community-Focused, Ethical and Sustainable

Ejemplos de Copy

• •Unchain your alter ego. The new [Necklace Name] isn't just a piece of metal; it's a declaration. Forged for the fearless, worn by you. #ViciousPunx #HandcraftedRebellion #GenderlessEdge
• •Normal is a setting on a washing machine, not a way to live. Vicious Punx: We're the noise in the silence, the color in the grey. Crafting unique gear for unique souls. #DareToExpress #ViciousCommunity #MadeInTheUK
• •Style with substance. Our made-to-order promise means less waste, more originality. Look damn good, feel good about it. #ViciousPunx #SustainablePunk #ConsciousFashion
• •How do you rock your Vicious Punx? Tag us in your look @vicious_punx – let's see that individuality shine! #StyledByYou #VPRebels #AlternativeStyle
• •Unleash Havoc (On Your Wardrobe, Not Your Wallet!) – Vicious Punx Sale Inside! Your uniform of individuality just got more accessible. Limited-time deals on select Vicious Punx pieces. Because being a rebel shouldn't break the bank. Shop now, stand out forever.