Brand Tone

Edgy & Rebellious, Confident & Expressive, Artistic & Handcrafted, Mystical/Intriguing

Brand Values

• •Individuality & Self-Expression
• •Craftsmanship & Quality
• •Authenticity & Bulgarian Origin
• •Boldness & Confidence
• •Sustainability (Potentially)

Best Practices

• •Use Strong, Evocative Language: Employ words that convey confidence, rebellion, artistry, and uniqueness. Think: forge, unleash, dare, craft, bold, fierce, arcane, defiant.
• •Embrace the "Vicious": Don't shy away from the brand name. Use it to imply a positive, empowering "viciousness" – a fierce intent to be oneself.
• •Highlight Craftsmanship & Origin: Consistently mention "handmade," "leather," "metal," and "Made in Bulgaria" to reinforce quality and authenticity.
• •Speak Directly to the Target Audience: Address those who identify as alternative, expressive, and individualistic. Use "you" and "your" to create a personal connection.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the dark, edgy, and artistic visuals used on the website and social media. Font choices, imagery, and color palettes should all complement the written message.

Social Perception

Niche Appeal, Artisan Appreciation, Empowerment, Positive

Copy Examples

• •Unleash your alter ego. Our handmade leather harnesses aren’t just accessories; they're armor for the soul. Crafted in Bulgaria for the fiercely individual. #ViciousIntent #HandmadeRebellion
• •We don't follow trends, we forge them. Vicious Intent was born from a desire to break the mundane, to give voice to the silent rebel within. Each piece is a statement. What will yours be? #MadeInBG #AlternativeFashion
• •Carry your fate in style. Our new Taro Bag collection, where ancient mysticism meets modern edge. Handcrafted, unique, and undeniably Vicious. #TaroMagic #ViciousIntentStyle
• •You are the canvas. We just provide the edge. Show us how you rock your Vicious Intent. Tag @viciousintent.bg and #MyViciousLook to be featured. Dare to be different.
• •Normal is an illusion. Embrace your Vicious Intent. Handmade accessories for those who write their own rules and live by their own design. #ExpressYourself #LeatherCraft