Brand Tone

Friendly and Approachable, Helpful and Customer-Oriented, Knowledgeable and Professional, Value-Driven, Community-Focused/Local

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Integrity and Honesty
• •Family and Community
• •Product Knowledge

Best Practices

• •Prioritize "Helpful" Over "Salesy": Focus content on how products meet customer needs and solve their problems, rather than aggressive sales pitches. Use phrases like "we can help you select" or "we're here to guide you."
• •Emphasize Family & Community: Regularly incorporate "family-owned," "serving McAlester since 1992," or "your local furniture store" to reinforce local roots and trustworthiness.
• •Keep Language Approachable and Friendly: Use clear, straightforward language. Avoid overly technical jargon. Opt for a conversational style that mirrors a friendly in-store interaction.
• •Highlight Value Transparently: Clearly communicate low prices, discounts, and the quality received for the cost. Phrases like "great value," "affordable quality," or "best prices" are effective.
• •Showcase Expertise Through Information: Instead of just saying "we're knowledgeable," provide useful tips, buying guides, or product insights that demonstrate expertise in a helpful way. This reinforces the "knowledgeable" aspect of the brand perception.

Social Perception

A reliable, long-standing local business. A place to find good quality furniture at fair prices. Staffed by friendly, helpful, and knowledgeable people who offer a no-pressure sales experience. A store with a welcoming, "family feel." A significant retail presence with a large selection.

Copy Examples

• •Headline: Your Home, Your Style, Your Budget – We Get It. Body: At Vicars Furniture, we've been helping McAlester families find the perfect furniture at the perfect price since 1992. Our friendly team is here to guide you, not push you. Come find pieces you'll love, without breaking the bank.
• •Headline: Big City Selection, Small Town Service. That's Vicars. Body: Discover 20,000 sq ft of quality furniture right here in McAlester! From La-Z-Boy to Ashley, we have the brands you trust and the knowledgeable, family-friendly service you deserve.
• •Headline: Furnishing Your Life, Honestly. Body: We believe in fair prices and genuine advice. Our experienced team knows furniture, and we're dedicated to helping you make the best choice for your home and budget. Experience the Vicars Furniture difference.
• •Headline: More Than Just Furniture, It's a Family Tradition. Body: For over 30 years, our family has been helping yours create comfortable, beautiful homes. Visit Vicars Furniture in McAlester for quality pieces, great value, and a warm welcome every time.
• •Headline: Don't Just Dream About Your Perfect Room – Find It At Vicars! Body: Low prices, top brands, and a team that truly cares about your satisfaction. We’re here to help you select your new furniture with ease. Come in and let's make your home even better!