Brand Tone

youthful, expressive, and casual

Brand Values

• •Self-Expression
• •Comfort and Style
• •Quality
• •Community
• •Trend-Awareness

Best Practices

• •Embrace Youthful Language: Continue using a casual, confident, and slightly edgy tone. Incorporate relevant slang and cultural references that resonate with the target demographic.
• •Focus on "The Vibe": The brand name itself is a powerful tool. Center the messaging around the idea of a "vibe"—an attitude, a feeling, a personal style. Every piece of copy should connect back to this core concept.
• •Highlight the Graphics: The graphic designs are the main selling point. The copy should tell the story behind the graphics, referencing the pop culture or artistic inspiration to create a deeper connection with customers.
• •Promote Individuality: Consistently reinforce the message that VibWear is for those who aren't afraid to be different. Use empowering language that encourages self-expression.
• •Maintain a Consistent Voice Across Platforms: The edgy, youthful tone on Instagram should match the tone of the website's blog and product descriptions. This creates a cohesive and recognizable brand personality.

Social Perception

The intended perception is that of a cool, on-trend outfitter for young adults who are into graphic-heavy streetwear. They want to be seen as a brand that understands and caters to niche interests within pop culture.

Copy Examples

• •Unleash your inner hero. Our new collection just dropped, inspired by the legends of anime. This isn't just a hoodie; it's your armor. #VibWear #AnimeStyle #Streetwear
• •Level up your look. Our 'Helicopter Showdown' tee is a throwback to the golden age of arcade gaming. High score for style, guaranteed. Shop now and wear your high score with pride. #RetroGaming #GraphicTee #VibWear
• •Don't just wear it. Live it. Your vibe, your style. Explore our collection of oversized tees and hoodies designed to let you be you. #WearYourVibe
• •Tired of blending in? So are we. That's why we create clothes that stand out. For a limited time, get 20% off your next order and show the world your unique vibe. #VibWear #StandOut
• •Some days, your vibe is just... a vibe. Our classic oversized tee is the perfect canvas for your mood. Maximum comfort, effortless style. Your wardrobe's new best friend. #MinimalistFashion #OversizedTee #VibWear