Brand Tone

Empowering, Sassy, and Community-Driven

Brand Values

• •Affordability
• •Community
• •Empowerment
• •Quality

Best Practices

• •Embrace the "Badass": Consistently use empowering, confident, and slightly sassy language. Avoid overly corporate or generic phrasing. The brand's edge is its strength.
• •Speak "Mom": Use a relatable, informal tone that acknowledges the realities of motherhood (the chaos, the humor, the need for a budget).
• •Community First: Always make the customer the hero. Feature their work, use inclusive language ("our tribe," "fellow crafters"), and drive engagement toward community platforms like the Facebook group.
• •Highlight Value: Continuously reinforce the core message of "affordable prices that won't break the bank." Frame sales and offers as a way of supporting the community's passion without financial strain.
• •Stay Authentic: Lean into the brand's origin story. Remind your audience that the business is run by moms, for moms. This builds trust and differentiates the brand from larger, impersonal competitors.

Social Perception

Trusted, community-focused supplier within a specific crafting niche, perceived as a go-to source run by people who understand their customers' needs and lifestyles, fostering a sense of belonging among an empowering, mom-focused community.

Copy Examples

• •Your tumblers are looking a little boring. Let's fix that. Unleash your inner badass with our new UV DTF wraps that are as sassy and tough as you are. No heat press needed. Just apply and go conquer your day. #BadassMomsCraftingCo
• •Tired of crafting alone? Join our tribe. The Badass Moms Crafting Co. VIP group is where the magic happens: exclusive pre-orders, insider tips, and a whole lot of moms who just *get it*. Link in bio to get in on the fun. #CraftCommunity
• •This Mother's Day, get what you *really* want. Glitter, tumblers, and maybe five minutes of peace. Tag someone who needs the hint! 😉 P.S. Everything is on sale because you deserve it. #BadassMoms
• •Look what this mama made! 🔥 We're obsessed with this masterpiece from @[customer_handle]. This is what happens when creativity and a little bit of sass come together. Keep sharing your projects with #LookWhatTheMamasMade for a chance to be featured!
• •Powered by coffee, dry shampoo, and a mission to bring you affordable crafting supplies that don't suck. We're a mom-and-step-mom duo building a community for every badass creator out there. Thanks for being on this wild ride with us. #MomPreneur