Brand Tone

Friendly and Approachable, Aspirational and Empowering, Trendy and Playful

Brand Values

• •Affordability & Style
• •Customer Confidence
• •Comfort
• •Curated Selection

Best Practices

• •Create a "Voice Chart": Develop an internal document that defines the brand voice with specific adjectives (e.g., "Fun, not silly," "Confident, not arrogant," "Trendy, not exclusive"). Provide "say this, not that" examples for clarity.
• •Use a Consistent Lexicon: Maintain a list of on-brand words and phrases ("babe," "obsessed," "vibes," "style inspo") and use them across all channels, from email subject lines to Instagram captions.
• •Embrace the Emoji: Continue the strategic use of emojis to convey emotion and friendliness. Assign specific emojis to certain types of communication (e.g., ":sparkles:" for new arrivals, ":tada:" for sales) to create a recognizable visual language.
• •Write Like You Talk (to a Friend): Craft copy that reads like a fashion-savvy friend giving advice. Use contractions (it's, you're), ask questions, and keep sentences conversational and easy to read.
• •Audit and Review Regularly: Periodically review all customer-facing text G_website copy, automated emails, social posts, and ads G_to ensure it aligns with the established tone. This helps catch any "voice drift" and keeps the brand messaging cohesive.

Social Perception

The brand is perceived as a reliable source for cute, trendy, and affordable outfits by its engaged community. Externally, it is seen as a legitimate and safe, albeit small, online retailer with a generally neutral-to-positive social standing, lacking widespread negative press.

Copy Examples

• •Hello, weekend uniform! :wave: This dress just dropped and we're already obsessed. It's the perfect mix of comfy and chic for brunch, errands, or wherever the day takes you. Tap to shop before it's gone! :sparkles: #VCBstyle #NewArrival #WeekendVibes
• •Your Style, Your Vibe. :sparkles: Discover curated looks that are all about you. Chic, affordable, and endlessly wearable. Shop New Arrivals.
• •Babe, these prices are EVERYTHING. Up to 50% off inside!
• •Warning: may cause compliments. Our 'Bella Mae Smocked Tube Top' is pure sunshine with its playful print and effortless fit. Made from a super-soft fabric you'll want to live in, it G_s perfect for turning heads on your next patio date or girls' night out. Just add your favorite denim and go!
• •Tired of 'nothing to wear' days? We get it. Vibrations Clothing Boutique delivers confidence, one cute outfit at a time. Find affordable, trendy styles that feel as good as they look. Shop now and get 15% off your first order!