Brand Tone

Informative and Solution-Oriented. Viblok consistently educates its audience about the problems of noise pollution and presents its products as effective, high-quality solutions.

Brand Values

• •Quality & Effectiveness: The emphasis on lab-tested materials and the promise of noticeable sound reduction point to this as a core value.
• •Customer Well-being & Peace: The brand's mission to create "sanctuaries of peace and productivity" highlights a focus on improving customers' quality of life.
• •Innovation: Mentioned in their "About Us," suggesting a commitment to developing effective and modern solutions.
• •Aesthetics & Design: The visual presentation of their products indicates that style and integration into home/office decor are important.
• •Customer Satisfaction & Support: Implied through helpful content, guides, and responsiveness to customer inquiries.
• •Problem-Solving: The brand is fundamentally about providing a solution to the common problem of noise.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., informative, reassuring, modern), lists approved and disapproved words/phrases, and provides examples. This ensures anyone writing copy is aligned.
• •Focus on Benefits over Features (but mention key features): While it's important to mention technical aspects like "lab-tested" or "proprietary fabric," always tie these features back to the tangible benefits for the customer (e.g., "sleep deeper," "focus better," "enjoy your space"). The primary message should be about solving their noise problem and improving their well-being.
• •Maintain Empathy and Understanding: Consistently acknowledge the customer's pain points regarding noise. Use language that shows you understand their frustrations (e.g., "Tired of...", "Struggling with...", "We get it...").
• •Be Clear, Concise, and Accessible: Avoid overly technical jargon where possible. If technical terms are necessary, briefly explain them. The goal is to educate and empower, not confuse. Ensure the copy is easy to read and understand quickly.
• •Adapt to the Platform, Not the Core Tone: While the core tone (informative, solution-oriented, reassuring) should remain consistent, the *delivery* can be adapted. For example, TikTok copy can be more informal and use emojis, while a website product page might be slightly more formal but still reassuring and benefit-driven. The underlying message and values should not change.

Social Perception

Customers and the public likely perceive Viblok as a provider of practical solutions for noise issues, which are increasingly relevant with more people working and spending time at home.

Copy Examples

• •Headline (Website/Ad): "Silence the Noise. Amplify Your Life. Discover Viblok Sound Absorbing Curtains."
• •Social Media Post (Instagram/Facebook): "Tired of distracting neighbors or street noise disrupting your peace? 🏡 Our lab-tested sound absorbing curtains don't just block noise, they create a sanctuary. Transform your space into the calm oasis you deserve. Learn how. #Viblok #SoundproofLiving #QuietHome #PeaceAndQuiet"
• •Product Description Snippet: "Crafted with proprietary sound-dampening fabrics, Viblok curtains significantly reduce echo and unwanted noise, allowing you to focus better, sleep deeper, and enjoy your space without interruption. Experience the Viblok difference."
• •Email Subject Line: "Your Solution to a Quieter Home Office is Here."
• •TikTok Video Concept Caption: "WFH chaos? 🤯 Not anymore! Watch how Viblok curtains turn this noisy room into a productivity zone. 👇 #NoiseReduction #WorkFromHome #SoundProof #Viblok"