Brand Tone

Reassuringly Scientific and Empathetically Supportive

Brand Values

• •Scientific Efficacy and Safety
• •Customer Empowerment and Confidence
• •Problem-Solution Focus
• •Transparency
• •Quality and Consideration

Best Practices

• •Always begin by acknowledging the customer's frustration and discomfort. Use relatable language like "Tired of..." or "Struggle with...". Immediately follow up with the reassurance of your scientific backing—"doctor-designed," "clinically-approved," "gynecologically tested."
• •Consistently use words that convey safety, gentleness, and effectiveness. Your core vocabulary should include terms like soothe, calm, gentle, effective, protect, restore, smooth, and approved.
• •Position the brand as a trusted expert. Continue creating blog and social media content that educates the audience about the "why" behind their skin issues and the "how" of solving them. This builds trust beyond the point of sale.
• •Your visual and written content should reflect your dual identity. Juxtapose clean, almost-clinical product shots and scientific claims with warm, confident lifestyle images. The copy should bridge this gap, explaining how the scientific product enables a confident lifestyle.
• •Continuously integrate testimonials, "5-Star" ratings, and expert endorsements (like the esthetician review) across all marketing channels—from product pages and social media posts to email campaigns.

Social Perception

Premium, trustworthy, and effective solution for sensitive post-hair removal care, perceived with high credibility, effectiveness, and as a niche expert, embracing body and sex positivity.

Copy Examples

• •Beach days should be about sun, sand, and smiles—not stressing about bikini line irritation. Our doctor-founded Skin Defense Lotion is here to ensure your skin stays as calm and happy as you are. #VIBLOK #ConfidenceInComfort #SensitiveSkinSolution
• •Your solution for irritation-free skin is here.
• •Doctor-Designed Care for Down There. Say goodbye to razor burn and ingrown hairs for good.
• •Created by a gynecologist and a rehabilitation doctor, this gentle, fragrance-free lotion is clinically formulated to restore your skin's protective barrier after shaving or waxing. It soothes, moisturizes, and prevents irritation, leaving your most sensitive skin feeling calm, smooth, and resilient.
• •Tired of this after you shave? This was formulated by doctors to stop irritation. Get smooth, stay confident. #IngrownHair #RazorBurn #SkincareHacks