Brand Tone

Artisanal, Conscious, and Personal

Brand Values

• •Quality Craftsmanship
• •Sustainability & Ethics
• •Individuality & Exclusivity
• •Mindful Consumption
• •Preservation of Craft
• •Accessibility (in the context of slow fashion)

Best Practices

• •Develop a Brand Voice Guide: Document key adjectives (e.g., Artisanal, Conscious, Personal, Warm, Story-driven), preferred vocabulary (e.g., "handcrafted," "slow-made," "conscious choice," "unique piece" vs. "mass-produced," "cheap," "fast fashion"), and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Prioritize Storytelling: Instead of just listing features, weave narratives around the products. Talk about the inspiration, the artisan's skill, the sustainable materials, or how the bag fits into a conscious lifestyle. This reinforces the "personal" and "artisanal" aspects.
• •Emphasize Values Consistently: Regularly integrate keywords and phrases related to your core values (sustainability, handcrafted, ethical, unique, slow fashion) across all platforms – website copy, product descriptions, social media, and ads.
• •Engage Authentically: When interacting with customers (comments, DMs, reviews), maintain the warm, personal, and conscious tone. Address queries thoughtfully and show appreciation for their support of ethical and handcrafted goods.
• •Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual branding. If the images are artistic and showcase craftsmanship, the language should complement this with descriptive, evocative, and appreciative wording. Avoid overly casual slang or a purely transactional tone if the brand identity is more sophisticated and value-driven.

Social Perception

Positive Perception (Implied): Based on their stated values and product focus, Viblee likely aims to be perceived as a brand that is ethical, environmentally responsible, and supportive of artisans. Customers are likely drawn to the uniqueness and handcrafted nature of the bags.

Copy Examples

• •Introducing the 'Desert Bloom' collection – where earthy tones meet intricate handiwork. Each bag is slowly crafted, a unique piece of art designed to tell your story. Embrace sustainable style that’s as individual as you are. #VibleeHandcrafted #SlowFashion #SustainableStyle #ArtisanMade #NewCollection
• •More than just a bag. It's a choice. A choice for cruelty-free materials, for supporting skilled artisans, and for fashion that doesn't cost the Earth. Discover Viblee: beautifully handcrafted, consciously made. [Link to website] #EthicalFashion #NonLeatherBags #HandmadeWithLove #VibleeValues
• •The 'Luna' Sling Bag: Lovingly handcrafted by our partner artisans, this non-leather sling bag embodies the spirit of slow, mindful creation. Its unique, textured finish and limited-edition design ensure you’re carrying something truly special. Designed for your everyday adventures, with a conscience. Material: [Specify sustainable material]. Dimensions: [Details]. Care: [Instructions].
• •At Viblee, we believe in the power of hands. In a world of fast fashion, we choose the path of slow production, where every stitch matters and every design is born from a unique theme. Our latest collection is a testament to this personal approach, bringing you pieces that are not just accessories, but companions. Explore the difference craftsmanship makes. [Link to collection]
• •Viblee: Handcrafted. Conscious. Uniquely Yours. Discover designer bags made with passion and purpose. ✨ Supporting artisans & sustainable style.