Brand Tone

sentimental, heartfelt, and empathetic

Brand Values

• •Emotional Connection
• •Authenticity & Personalization
• •Thoughtfulness
• •Craftsmanship
• •Remembrance

Best Practices

• •Lead with Emotion, Not Product: Always focus on the feeling or the memory the product evokes. Instead of "Buy our projection necklace," use "Hold your favorite memory close to your heart."
• •Use Storytelling Language: Employ words that suggest a narrative, such as "story," "journey," "moment," "chapter," and "legacy." This reinforces the value of preserving personal histories.
• •Focus on "You" and "Your": Address the customer directly and make the message about their life, their memories, and their relationships. This creates a more intimate and personal connection.
• •Embrace Emotive Vocabulary: Consistently use a lexicon of sentimental words: cherish, celebrate, remember, honor, treasure, heartfelt, timeless, unforgettable, connection.
• •Highlight the "Why" Behind the Gift: Frame every product as a solution to an emotional need The need to feel close to someone far away, to honor a life, or to celebrate a unique bond. Explain why this gift is more meaningful than any other.

Social Perception

Perceived as a go-to source for deeply meaningful and emotional gifts. Customers view the brand as a way to create a lasting tribute to important moments and relationships. It is seen as trustworthy and effective in delivering products with significant emotional weight, and has carved out a strong niche as empathetic to pet owners who have lost a companion, creating beautiful, tear-jerking keepsakes.

Copy Examples

• •Keep Their Paw Print on Your Heart, and In Your Hand. The house feels a little quieter now, but the love they gave you is everlasting. Our custom keychain captures their unique paw print and smiling face, so you can carry a piece of your best friend with you, always. A gentle reminder that they're never truly gone.
• •The Story of Us, Held in a Single Glance. Remember that first photo you ever took together? See it again, anytime, hidden within this elegant pendant. A secret message of your love, visible only to you. This isn't just a necklace; it's the beautiful story of your journey, worn close to the heart.
• •Give Dad More Than a Gift. Give Him a Memory. He taught you how to ride a bike and was always your biggest fan. Immortalize a favorite moment with Dad on this stunning light-up plaque. Watch his face light up as he sees a cherished memory transformed into a timeless piece of art for his desk or bedside table.
• •Some Friendships Deserve to Be Framed. You've built a friendship full of laughter and support. Now, build a memory of it, piece by piece. Turn your favorite silly selfie into a custom set of photo building blocks for a gift that s as fun, unique, and unbreakable as your bond.
• •Don't Just Give a Gift. Tell a Story. In a world of fleeting trends and mass-produced things, give something that means everything. At VibeVice , we handcraft your personal memories into one-of-a-kind treasures. Because the most valuable gift isn't the one with the biggest price tag, but the one with the biggest story.