Brand Tone

Empowering, Serene, and Modern. Calming and inspirational, supportive and encouraging, spiritually grounded and fashionably current, blending Ibiza's energy and Scandinavian elegance.

Brand Values

• •Prioritizing Self-Care
• •Authenticity and Intention
• •Quality and Timeless Design
• •Building a Community
• •Sustainability

Best Practices

• •Lead with Empathy: Always frame the copy from a place of understanding the customer's busy life. Use phrases that acknowledge their challenges ("in a stressig world," "when it's easy to put yourself last") and offer a solution.
• •Use Empowering Language: Employ active, positive words that inspire and empower. Focus on benefits like "finding balance," "living with intention," and "reconnecting with yourself" rather than just product features.
• •Maintain the Aesthetic in Words: The copy should reflect the visual brand—clean, elegant, and minimalist. Avoid overly complex or esoteric jargon. The tone should feel like "Scandinavian elegance" meets a warm, "Ibiza energy."
• •Tell the "Why": Consistently weave the founder's story and the brand's purpose into the narrative. Remind the audience that these products are tools for self-prioritization, born from a real-life need.
• •Balance the Spiritual with the Practical: While the brand is spiritual, its messaging is grounded and accessible. Use phrases like "a place where you get to believe just as much or as little as you want" to create an inclusive and non-intimidating environment. Emphasize the beauty and quality of the products as much as their energetic properties.

Social Perception

Positive within its target niche, with a clear narrative and high-quality aesthetic resonating with an audience interested in modern spirituality, wellness, and self-care. The founder's personal story adds relatability and trust. Content fosters an engaged community. Perceived as an accessible entry point into spiritual practices, focusing on small, simple steps.

Copy Examples

• •Find your calm in the chaos. Our Amethyst crystal is more than a beautiful object for your home; it’s a daily reminder to breathe, center yourself, and reconnect with your inner peace. Let its gentle energy transform your space into a sanctuary. #VibesOfMind #HighVibeLifestyle #CrystalHealing
• •It's Time to Put Yourself First. Tools for Your Well-being Inside.
• •Wear your intention. This handcrafted Moonstone necklace is designed to be a subtle, elegant reminder of your own strength and intuition. Inspired by Scandinavian simplicity, its timeless design combines aesthetics with meaning, helping you stay connected to your inner power throughout the day.
• •A short video showing a busy morning routine (making coffee, checking emails) that pauses as the person takes a moment to hold a crystal or apply an aromatherapy oil. Text overlay: "Your daily reminder to slow down. #SpiritualLifestyle #Mindfulness #SelfCare"
• •High Vibe, Spiritual Lifestyle. Discover exclusive crystals and aromatherapy designed to bring balance and harmony to your everyday life. Shop the collection.