Brand Tone

Caring & Nurturing, Educational & Informative, Positive & Uplifting, Relatable & Approachable, Trustworthy & Results-Oriented

Brand Values

• •Effectiveness & Results
• •Clean Beauty & Natural Ingredients
• •Sustainability & Environmental Responsibility
• •Customer-Centricity
• •Education & Empowerment
• •Health & Well-being

Best Practices

• •Embrace “Caring Expertise”: Always combine knowledgeable advice with a warm, supportive, and understanding tone. Write as if you're a trusted friend who also happens to be a skincare expert.
• •Speak to “Her” Needs (Latin Skin Focus): Consistently acknowledge and address the specific characteristics and concerns of Latin skin in your copy. This builds a strong connection and reinforces your niche.
• •Prioritize Clarity and Simplicity: While informative, avoid overly technical jargon. Explain benefits and ingredients in an easy-to-understand manner, making skincare feel accessible, not intimidating.
• •Infuse Positivity and Empowerment: Frame skincare as an enjoyable act of self-care that leads to confidence. Focus on positive outcomes and the feeling of healthy, beautiful skin.
• •Be Authentic and Transparent: Share information about ingredients, formulations, and sustainability efforts openly. Leverage genuine customer testimonials and user-generated content to build trust and social proof.

Social Perception

Highly Trusted, Effective for Latin Skin, Good Value & Quality, Caring Customer Service, Innovative

Copy Examples

• •✨ Glow up, naturally! ✨ Introducing our new Radiance Renewal Serum, packed with [Key Ingredient 1] & [Key Ingredient 2] to nourish and revitalize your beautiful Latin skin. Gentle, effective, and made with love. Ready for your best skin yet? #VIBESbyTIV #SkincareThatWorks #PielLatina
• •Tired of stubborn blemishes and uneven skin tone? 😥 Our Complex: Advanced Spot Treatment is here to help! Dermatologically tested and formulated for Latin skin, see the VIBES difference. Real results, happy skin. 👇 Shop now! #VIBESLover #ClearSkinJourney #CuidadoDeLaPiel
• •(Upbeat music, quick cuts of product application) Hey VIBES fam! 👋 Quick tip: Never skip your sunscreen! ☀️ Our [Product Name] protects AND hydrates. Lightweight, no white cast – perfect for everyday. Keep that skin glowing & protected! #VIBESbyTIV #SkincareTips #SunscreenEveryday #PielSana
• •At VIBES by TIV, we believe in skincare that's kind to your skin and the planet. 🌱 That's why our formulas are clean, cruelty-free, and our packaging is getting an eco-friendly makeover! Because taking care of yourself shouldn't come at Earth's expense. Discover the VIBES difference. #SustainableBeauty #CleanSkincare #VIBESValues
• •Your complete VIBES ritual for radiant skin. ✨ From our gentle cleanser to our potent serums, discover the perfect routine designed for your unique Latin skin needs. Transform your skin, one VIBE at a time. [Shop Routines] #VIBESbyTIV #SkincareRoutine #HealthySkin